SCOTLAND – Advanced materials and paper products company James Cropper has collaborated with Bruichladdich Distillery, a distinguished Scottish single-malt Scotch whisky brand, to unveil a sustainable outer wrap for the distillery’s products.
Shaped to fit the distinctive Bruichladdich Eighteen and Bruichladdich Thirty glass bottles, the vibrant, fresh fiber wrap is crafted using 100% green energy and wood pulp sourced from sustainably managed, FSC- or PEFC-certified forests.
It consists of a single material with no adhesive, ensuring recyclability in household paper waste streams.
The wrap maintains the strength and integrity of conventional wraps while reducing weight and CO2 impact.
Customized in a unique color and form, it features embossed and debossed details and a branded, oversized custom clasp.
James Cropper asserts that this wrap is unprecedented in the whisky industry. Richard Bracewell, managing director for Paper Products at James Cropper, expressed pride in the partnership with Bruichladdich, lauding the collaboration as an exemplar of sustainability and innovation in packaging.
Gareth Brown, global marketing director at Bruichladdich Distillery, emphasized shared values of progress, innovation, and sustainability between the two companies, celebrating the outcome as a testament to their commitment to reducing packaging, emissions, and waste.
The collaboration marks another milestone after Colourform by James Cropper joined forces with Maison Perrier-Jouët to create a luxury gift wrap from paper pulp and vine shoots for two vintage cuvees.
The Belle Epoque Cocoon is set to be applied to the Perrier-Jouët Belle Epoque and Perrier-Jouët Belle Epoque Rosé vintage cuvees with an initial launch in the US, France, and Italy.
The paper pulp used to produce the pack is said to be FSC-certified and sourced in sustainably managed forests and vine shoots in France.
Meanwhile, the vine shoots themselves give the pack a ‘speckled’ finish and are reportedly collected after pruning at the end of winter, apparently ensuring that the packaging is both renewable and recyclable in existing paper streams.
To emphasize the shape of the product, the pack is designed to envelop the bottle and open at the top in a ‘petal-like collar’.
It features an Art Nouveau-inspired sculpted floral decoration for a premium aesthetic, alongside a debossed logo and a paper label.
Reported to weigh 49 grams, the gift box is apparently 93% lighter than its predecessor and does not require varnish or glue to hold itself in place.
Instead, it is fastened with a double-locking clasp mechanism, which closes with an audible click for an enhanced audible and tactile consumer experience.
For all the latest packaging and printing industry news from Africa and the World, subscribe to our NEWSLETTER, follow us on Twitter and LinkedIn, like us on Facebook, and subscribe to our YouTube channel.
