USA – Jordan’s Skinny Mixes, the better-for-you beverage-enhancing company, has announced a comprehensive brand refresh in celebration of its 15th anniversary.
This refresh is a response to valuable insights gathered from customer feedback and consumer surveys, highlighting an opportunity to increase brand awareness and reach a broader audience through a more cohesive brand identity.
The brand’s purpose focuses on energizing women with a unique mix of empowerment, community, and inspiration.
This purpose will be reflected in all brand elements, including social media, e-commerce, packaging, partnerships, and collaborations with creators.
Jordan’s Skinny Mixes’ new look and feel will harmonize its packaging. It features a refined logo, updated cap finishes, and reimagined front-of-packaging designs across all products, reinforcing a strong and recognizable brand identity.
Founded in 2009 by Jordan Engelhardt, Jordan’s Skinny Mixes was born out of her desire to create healthier beverage alternatives.
Over the past 15 years, the brand has experienced remarkable growth, driven by product innovation and a keen understanding of evolving consumer trends.
This success led to its expansion into retail in 2015, securing partnerships with major retailers such as Amazon, Walmart, Target, Kroger, Albertsons, Save-Mart, Hannaford, and Kohl’s, showcasing its growth and market presence.
The introduction of naturally sweetened syrups, margaritas, and sauces in 2019 significantly boosted e-commerce sales, tripling their online business.
In 2023, Jordan’s Skinny Mixes saw unprecedented growth with the rise of #WaterTok on TikTok. The brand’s community expanded exponentially as users shared their water recipes featuring Jordan’s Skinny Mixes products.
This deep connection with its customer base has been instrumental in shaping the brand’s trajectory and expanding its product line.
“This evolution of our brand will delight our raving fans while also introducing Jordan’s Skinny Mixes to new consumers,” said Tim Snyder, CEO of Jordan’s Skinny Mixes.
“We’re thrilled to present our vibrant, fun, and delicious low-sugar, low-calorie options in a way that truly reflects the heart of our brand.”
The rollout of the updated packaging began in-store and online in June. By summer, consumers can expect to see the refreshed Jordan’s Skinny Mixes branding across all products and the company’s website, creating a cohesive and eye-catching presence on shelves, online, and in-home kitchens.
For all the latest packaging and printing industry news from Africa and the World, subscribe to our NEWSLETTER, follow us on LinkedIn and subscribe to our YouTube channel.
