ISRAEL – Melodea Ltd., an Israel-based supplier of sustainable coating products for consumer-packaged goods, has launched VBseal, its latest packaging solution to help reduce plastic waste.
VBseal provides resistance to water vapor, oils and aromas, along with heat-sealing capabilities.
The coating material is designed to replace single-use plastics in fresh food, fast food, cereal and confectionery packaging.
VBseal joins Melodea’s existing eco-friendly barrier coating products, MelOx for oxygen and VBcoat for water vapor and oil and grease.
The material is designed to line the packaging of fresh foods, cereals, fast foods, and confectionary such as biscuits, ice cream, detergents, and cosmetics.
It is fully recyclable, gives high-performance protection, and in coating machines is a one-stop solution for both water vapor and heat sealing, avoiding the need for two different passes, making it easy to apply and reducing production costs.
The VBseal is free of paraformaldehyde (PFA) and bisphenol A (BPA) and is FDA and BfR-compatible.
Cee Azerraf, PhD, VP of Sales & Marketing of Melodea said: “Packaging producers urgently need a sustainable barrier coating that has both water vapor protection and heat sealable properties and can replace the commonly used plastic PE layer.
“Our R&D team worked on this new product joining our existing VBcoat and, as with all of our products, it was crucial that it be recyclable and easy to apply on existing coating lines.”
Meanwhile, Melodea has opened its new pilot center and invested US$500,000 in advanced equipment and analytics tools to support CPG companies and packaging producers in their efforts to meet sustainability goals in green packaging.
The new center will serve companies across the packaging value chain in exploring sustainable barrier solutions in plastic, paper, and bioplastics.
“We offer our clients a location to evaluate their products using our eco-friendly solutions, with full control of the coating process,” said Shaul Lapidot, PhD, CEO and co-founder of Melodea.
“We can utilize Melodea’s R&D team’s vast know-how of coatings with optimizing barrier performance, and analyze the results on site, as well as help shorten time-to-market for new products and packages.”
This comes at a time when the amount of plastic used around the world—with most ending up in landfills—could almost double by 2050 unless urgent action is taken, according to a new study.
The Back to Blue group report warns that, without significant policy interventions, the amount of plastics consumed across the G20 nations will surpass 450 million tonnes per year by that date, nearly twice the most recently measured 2019 level of 261 million tonnes.
According to the report, a global ban on unnecessary single-use plastic (SUP) items will be the most effective policy.
In March 2022, 175 nations agreed to work together on a United Nations treaty to tackle plastic pollution, and it is expected to be in place by the end of 2024.
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