UK – Cobra Beer has revealed an all-new visual brand identity ahead of the key summer period, looking to reinforce its position as the perfect partner for Pan-Asian cuisine.
The new artwork aims to respond to changing consumer tastes, which indicates that 61% of 18-34 year olds are adventurous in trying new cuisines.
Renowned for its smooth taste that pairs perfectly with the spicy cuisines of India and South Asia, the beer brand’s new graffiti-style has been curate to appeal to a generation of urban foodies.
Lord Karan Bilimoria CBE, Cobra Beer founder, said: “Cobra’s new creative puts the seal on our founding values – to create a beer that is irrefutably good to enjoy with spicy food.
“Britain’s taste buds are evolving and becoming more adventurous, and there’s an opportunity here for Cobra to sit at the heart of the Pan-Asian food revolution in the UK.
“Cobra is firmly on the journey with Britain’s evolving taste buds, and I’m delighted to roll out this new look to give our consumers some food for thought.”
The vibrant new design will be rolled out across a range of supermarkets including Tesco, Sainsbury’s, Co-op and Asda alongside restaurant chains such as the Giggling Squid, Mowgli and 28,000 independent Pan-Asian restaurants throughout the UK.
Butterfly Cannon creates premium bottles for MOJT
Meanwhile, Butterfly Cannon has designed stylish new bottles for MOJT’s ready-to-serve cocktails.
The form of the bespoke bottle structure is inspired by the angular, tapered silhouette of classic cocktail shakers.
The embossed facets covering the bottle deliver premium cues, whilst helping consumers and bartenders grip the bottle. Topped off with a bespoke faceted, metallic closure that can be used as a functional jigger.
Butterfly Cannon worked with illustrator Philip Harris to craft a series of intricately illustrated panels that capture the vibe of each of the cocktails.
Each one is full of details, including serve suggestions, ingredients and local wildlife, such as the Cuban Tocororo bird on the Mojito variant.
In a statement, Butterfly Cannon said: “Every aspect of our designs had to telegraphically convey cocktail culture to consumers who had little or no experience of it.
“Inspired by the concentrated nature of the liquid, our identity consciously draws the eye to the colored droplet being squeezed into the ‘O’ of the impactful, vertically stacked MOJT word mark.
“The negative space alludes to the characteristic hourglass shape of a cocktail jigger whilst symbolizing an open doorway into the world of cocktail culture.”
Scarlett Gasque’s luxury pack
Finally, BellaGiada has created luxurious packaging for the new lingerie brand Scarlett Gasque.
The packaging is designed to be capable of accommodating multiple clothing items up to a significant size and is suitable for international shipping.
The BellaGiada structural design team worked with London Contour Experts to develop a collapsible pack that could store flat and, when ‘made up’, become a fully rigid presentation pack worthy of a luxury brand.
The pack comes with matching tissue paper, tissue stickers, hand-stamped envelopes with replica wax closer, a compliment card, and one of 12 ‘character’ cards to accompany the goods.
The packaging design was not only aesthetically pleasing but also served a practical purpose as the collapsible design made it easy to store and ship, while the rigid structure protected the fragile lingerie from potential damage during transit.
Simon Dipple, SVP international business development at BellaGiada, said: “The success of the Scarlett Gasque packaging is a testament to the hard work and dedication of our design team.
From the intricate litho printing to the eco-friendly shipper, every element was carefully chosen to create a luxurious experience for customers.”
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