New Packs: Harpic launches ‘self-sticking’ toilet blocks, Asda unveils own-label pet food, Coca-Cola introduces Christmas-themed cans

UK – Harpic, under Reckitt’s ownership, is introducing a ‘self-sticking’ toilet block that promises a “sustainability-driven brand encounter focusing on hygienic, enduring freshness.”

The Harpic Hygienic & Fresh Sticker, a toilet block designed for placement inside the bowl (ITB), eliminates the need for a plastic cage or applicator.

The brand asserts that this product will revolutionize the category by minimizing plastic use, aligning with its commitment to render Harpic innovations more eco-friendly.

The Hygienic & Fresh Sticker can be effortlessly affixed to the interior of a toilet bowl in mere seconds, doing away with any requirement for plastic applicators.

This groundbreaking solution also tackles consumers’ reluctance to handle a ‘germ-laden’ cage or discard ITB plastics. Each discreet block dissolves gradually with each flush, ensuring a lingering fresh fragrance for approximately two weeks.

Ally Cane, Brand Experience Lead for Harpic, expressed, “We aim to introduce an entirely novel experience within this category. Our vision is to reimagine ITBs by offering enhanced benefits, presenting more hygienic, convenient, and sustainable alternatives.”

The Harpic Hygienic & Fresh Sticker will debut in both the UK and France, with plans for expansion into other markets soon.

Asda unveils own-label pet food

Asda has reintroduced its pet food lines – Hero for dogs and Tiger for cats – with a spirited and engaging appearance crafted by Stormbrands.

The objective was to revitalize and contemporize Asda’s pet brand offerings amid intensifying competition.

Stormbrands identified a shift in consumer perception, from pet ‘ownership’ to pet ‘parenthood,’ leading to an elevated level of care for animals, regarded now as integral family members. Their creative approach strives to underscore this silent yet profound connection.

The agency’s strategy employed softer brand hues, aligning with the existing design but updated to resonate with younger pet parents.

The rebranding aims to alter customers’ perceptions of a private-label pet food line, illustrating that Asda’s offering is as trustworthy and nutritious as branded competitors.

Beyond finalizing the design for the entire range, the agency developed packaging and brand guidelines to direct its future trajectory, along with in-store activation strategies and communication stimuli.

Zoe Phillipson, Creative Director at Stormbrands, remarked, “Our goal was to ensure this effort embodies our signature: revitalizing brands to shape mindsets, markets, and culture.

“We are eager to witness how this new range can transform current consumer shopping behaviors and perspectives on private-label offerings by attracting ‘swing shoppers’ and establishing Asda as a go-to brand.”

Justine Jackson-Hickling, Head of Own Brand Design at Asda, commented, “Stormbrands’ approach to reposition and redesign our cherished Tiger and Hero pet brands was precisely what we needed.

“Their clarity of vision and coherent rationale throughout the process were invaluable, especially considering the complexity of the category and product range.

“Their bold and innovative thinking encouraged us to recognize the true potential of these beloved brands. They’ve crafted a robust, contemporary, and relatable identity for Tiger and Hero, enabling us to reinforce our presence across our portfolio of own brands.”

Coca-Cola unveils Christmas-themed cans

Branding agency JKR has fashioned Coca-Cola’s Christmas holiday campaign identity, which includes specially designed Christmas-themed cans.

These limited-edition cans showcase festive designs like snowflakes, Santa Claus, and reindeer, infusing the iconic beverage with a delightful touch of holiday cheer.

The company aims to spark joy and foster togetherness during this special time of the year through the novelty of the new packaging.

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