Pure Trade innovates eco-friendly makeup bag for Make Up For Ever

FRANCE – Pure Trade, a leading company specializing in high-end secondary packaging design, has introduced a cosmetics pouch for Make Up For Ever crafted entirely from 100% recycled PET (rPET) materials.

The “Artist Face Powders” pouch boasts a sophisticated design, featuring a fully lined brown satin outer shell accented with saddle stitching.

It is adorned with a matte black screen-printed logo and a “rubber-like” coated zipper, complete with a distinctive black metal zipper pull featuring a lip symbol. This flat bag is spacious enough to accommodate brushes and various cosmetics items.

According to Cyrille Ly, Director of CSR, Sustainability, and Innovation at Pure Trade, the brand’s commitment to sustainability drove the decision to opt for a 100% sustainable material for this pouch.

Pure Trade continually expands its material library in its Creative Lab, offering an array of materials made from 100% recycled sources.

Among these, rPET stands out for its versatility, capable of covering a wide range of textures, including weaving, velour, terrycloth, jacquard, and satin.

In response to inquiries about upcoming projects in the cosmetic packaging realm, Ly highlights Pure Trade’s focus on minimalist yet stylish designs that enhance recyclability and sustainability.

The company’s goal is to meet demands with solutions that are technically sound, aesthetically pleasing, and environmentally responsible.

The Creative Lab serves as a hub for exploring various materials, including an extensive selection of rPET options, known for their versatility and sustainability.

Pure Trade specializes in creating primary and secondary packaging for luxury cosmetics and perfume brands, in addition to designing promotional luggage, accessories, and textile articles.

Among its prestigious clientele are renowned beauty brands such as Dior, Guerlain, Givenchy, YSL, Armani, Lancôme, Clarins, Shiseido, and Make Up For Ever.

The company emphasizes its commitment to circularity in packaging design, aiming to reduce environmental impact by minimizing packaging materials and enhancing recyclability.

It strives to lower its carbon footprint by managing greenhouse gas emissions in alignment with the Science-Based Targets initiative trajectory, while also promoting in-house recycling and upcycling initiatives to achieve zero waste.

In a recent exploration of Western and Eastern beauty trends, Pure Trade highlights the evolving landscape influenced by the COVID-19 pandemic and globalization through social media channels, underscoring the importance of adapting to shifting consumer preferences and sustainability imperatives in the beauty industry.

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