Systech introduces Unisecure ArtAI authentication innovation

USA – Systech, a Markem-Imaje and Dover company specializing in digital identification and traceability software, has launched UniSecure ArtAI, an advanced AI-powered authentication technology designed to enhance brand protection, ensure packaging quality, and safeguard patients. 

As a fully cloud-based SaaS solution, ArtAI utilizes existing packaging artwork along with AI-driven applications such as machine vision, machine learning, and neural networks to provide real-time authentication, forensic analytics, and quality control for life sciences and pharmaceutical brands. 

Sreedhar Patnala, General Manager at Systech, emphasized the innovation’s impact, “ArtAI is a groundbreaking solution that reinforces our commitment to tackling counterfeiting, diversion, and packaging quality challenges.

“It allows brands to identify and resolve issues quickly, enabling large-scale counterfeit protection and quality checks without altering packaging. With rapid deployment and immediate value, ArtAI is easy to use and highly effective.”

Counterfeit medicine trafficking is one of the fastest-growing criminal enterprises, with the illicit and substandard drug market generating an estimated €412 billion annually, according to the National Institutes of Health.

Brands also face challenges from false counterfeits—authentic products mistaken as fake due to flaws in packaging inspection.

ArtAI addresses these concerns by enabling pre-shipment detection of packaging inconsistencies and providing corrective analytics for quality control.

The technology uses machine vision and pattern recognition to create a digital blueprint of key packaging artwork features, ensuring precise verification and rigorous quality inspections. 

Seamless integration and actionable insights

ArtAI is designed for effortless deployment, requiring no packaging or hardware integration changes.

Its mobile-friendly application allows for simple product scanning, while an AI-powered forensic platform quickly identifies issues and supply chain threats.

With advanced analytics and reporting, ArtAI minimizes the resources needed to identify, investigate, and resolve critical packaging challenges.

The solution offers a dual-layer approach to brand protection, ensuring both pre-market quality control and post-market security for pharmaceutical and life sciences companies.

ArtAI conducts in-line production inspections in the pre-market stage, allowing manufacturers to identify and address packaging inconsistencies before products are shipped.

This proactive approach enhances quality control, reducing the risk of false counterfeits caused by minor packaging defects.

By leveraging machine vision and pattern recognition, ArtAI ensures that every product meets stringent packaging standards before reaching the market.

Once products are in circulation, ArtAI provides post-market brand protection through continuous monitoring.

Its AI-powered forensic tools analyze product packaging to detect real-time counterfeiting attempts and supply chain threats.

With advanced analytics and reporting, brands gain actionable insights to swiftly investigate and resolve authentication issues, safeguarding product integrity and consumer trust.

By leveraging AI-powered forensic tools, ArtAI enhances supply chain security and ensures greater transparency and authenticity in pharmaceutical packaging.

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