FRANCE – The Absolut company has revealed that it has made strong progress in meeting its 2030 carbon reduction targets in its sustainability report FY21/22.
The sustainability report comes just weeks after Absolut Vodka announced its ‘groundbreaking’ initiative with Ardagh Glass Packaging to start using a partly hydrogen energy-fired glass furnace for large-scale bottle production.
Absolut said that ‘radical’ change is needed to solve the sustainability challenges that glassmakers and buyers of glass face.
The company was able to fund the initiative because of surplus emission rights built up at its Nöbbelöv distillery, which it said is one of the most energy-efficient in the world.
The Absolut Company added that its Pernod Ricard brand has a target to have at least 25% recycled plastic in its packaging by 2025.
It said that its Malibu brand has “not only met the target four years ahead of plan, but it also beat it.”
Stéphanie Durroux, chief executive of The Absolut Company, said: “Sustainability continues to be very high on our agenda despite the global economic, logistical and geopolitical challenges we have all faced.
“Some events, such as Europe’s energy crisis, have served to intensify the climate change debate, yet as our latest Sustainability Report highlights, we are as determined as ever.
“The past year has reinforced the fundamental importance of our sustainability and responsibility strategy to business resilience and growth.
“As you can see from our report, we work closely with all our partners from farmers to NGOs to suppliers. It is because of these long-standing relationships that we remain on target to achieve our carbon reduction goals.”
The company reveals that further sustainability plans at Malibu include a partnership with Plastic Bank to support a plastic recycling ecosystem in the Philippines while improving the lives of local communities at the same time.
Such has been the success of its collaboration it has extended the partnership by another year, the company added.
The new sustainability report adds that The Absolut Company predicts that partnerships and green funding are going to ‘make or break’ the ability to hit carbon reduction goals.
It continues by stating that, three years on from the Covid-19 pandemic, the spirits industry is still striving to recover amid ‘fragile’ supply chains, an energy crisis, inflation, and rising interest rates.
It highlights that Absolut Vodka’s 2030 carbon road map remains on track and that The Absolut Company’s two other main brands, Kahlúa and Malibu, have reached ‘key’ milestones.
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