Zing Zang® unveils striking new packaging design, Sun Branding designs packaging for Goodfella’s new Grande pizza

USA – Zing Zang, a leading non-alcoholic cocktail mix brand in the US, has unveiled a dynamic new packaging design for its entire product range.

This marks the first time in the company’s history that the iconic Zing Zang logo has been revamped.

The entire portfolio now boasts an energetic and fresh look reflecting Zing Zang cocktails’ premium quality.

The updated labels cover the full product lineup, including various Margarita Mixes, Sweet & Sour Mix, Piña Colada Mix, and the newer ready-to-drink Bloody Mary and Margarita cocktails.

The new packaging features appealing cocktail imagery and highlights the premium ingredients, enhancing the brand’s overall appeal.

“As our product line expanded beyond our original Bloody Mary Mix, it became clear that a brand makeover was needed to highlight our premium ingredients and the bold flavors of our diverse offerings to a broader, cocktail-loving audience,” said EG Fishburne, Zing Zang’s marketing vice president.

“The challenge was to create a cohesive design across our portfolio while maintaining the beloved look of our Bloody Mary Mix. The result is a modernized logo and an exciting new label design that enhances taste appeal and perfectly reflects the quality of our products.”

Design agency SmashBrand spearheaded the redesign, developing six design concepts after identifying the brand’s most compelling attributes.

Extensive testing revealed one standout design that significantly improved consumer liking and purchase intent. The rollout of the new Zing Zang packaging has begun nationwide, starting with cocktail mixes and extending across the entire portfolio by the end of the year.

Despite the updated appearance, the company assures that the taste and quality of ingredients will remain the same.

“This new vibrant brand identity reflects that perfectly and is inspired, including cocktail imagery on the labels,” said Christy Lebor, partner and head of brand development at SmashBrand.

“People eat and drink with their eyes, and we wanted to showcase Zing Zang’s amazing cocktails and passion through our design.”

Sun Branding designs packaging for Goodfella’s new Grande pizza

Similarly, Sun Branding has crafted new packaging for Goodfella’s latest offering, the Grande ‘midweek sharing pizza’.

The goal was to enhance consumers’ sharing experience. The design focuses on stacks of plates, dip bowls, and pizza being sliced and ready to share. Additional inspiration came from wall-painted signage found in old Italian streets.

“We wanted to create the energy and love of family and friends gathering to share a meal together on the packaging,” said Matt Fish, senior designer at Sun Branding.

“Subtle use of propping helps suggest that the pizza, although the main focal point, is only part of the bigger picture and the table is set for everyone to tuck in and enjoy the feast! Fresh color palettes and elongated shadows help capture the provenance and warmth of those sunny Italian days and create a sense of joy and happiness.”

Louise Grace, cluster marketing manager for Goodfella’s UK & Ireland, added, “The Sun Branding team brought a crafted feel and dialed up the Goodfella’s Italian-American personality through the design.

“We loved the kick-off workshop; it streamlined the design process and allowed us to launch within a tight deadline.”

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