USA – Anheuser-Busch, a prominent beverage company, has announced the national rollout of its US Farmed certification and packaging seal across several of its beer brands, demonstrating strong support for American farmers.
Developed and verified by the non-profit American Farmland Trust (AFT), the US Farmed certification and packaging seal aim to empower consumers to choose products made from at least 95% agricultural ingredients sourced from US farms. This initiative reflects Anheuser-Busch’s commitment to promoting domestic agriculture.
The US Farmed seal will debut on Anheuser-Busch’s Busch Light product packaging starting this May. Additionally, Budweiser, Bud Light, and Michelob ULTRA have also obtained the US Farmed certification, showcasing the company’s dedication to this cause.
Anheuser-Busch is urging other companies in the consumer-packaged goods (CPG) industry to participate by obtaining the US Farmed certification for their domestically-sourced products.
Funds raised through these certifications will support AFT’s efforts to expand programs and provide free resources and expert advisory services to farmers across all 50 states, helping them access, protect, and maintain American farmland.
This industry-wide initiative will be bolstered by Anheuser-Busch’s “Choose Beer Grown Here” campaign, reinforcing the company’s commitment to American agriculture.
Brendan Whitworth, CEO of Anheuser-Busch, expressed pride in supporting American farmers and emphasized the critical role of US agriculture in the nation’s economy.
In a related development, Anheuser-Busch previously announced a temporary packaging redesign for its Bud Light and Budweiser aluminum bottles in response to consumer feedback and market trends. This redesign aims to rebuild consumer trust and enhance the brands’ appeal.
The redesign reportedly includes a camouflage print and imagery associated with the “Folds of Honor” program, which provides educational scholarships to families of fallen and disabled service members and first responders.
Anheuser-Busch’s decision to incorporate social responsibility into its packaging design underscores its commitment to noble causes and broader consumer engagement. The company aims to leverage this new design to restore its reputation and attract socially conscious consumers.
Anheuser-Busch faced criticism following a controversial marketing campaign involving promotional Bud Light cans featuring a transgender activist’s face, resulting in calls for boycotts and a notable decline in Bud Light sales.
As Anheuser-Busch proceeds with its temporary rebranding efforts, the effectiveness of the new packaging in repairing its brand image and rebuilding consumer trust remains to be seen.
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