USA – Avery Dennison has launched its first range of INGEDE12-certified paper label materials, reinforcing its commitment to developing technologies that promote recycling and a more circular economy.
These new paper labels feature an innovative adhesive technology that cleanly separates from pulp during recycling, resulting in higher-quality output for new cardboard and paper production.
The versatile label materials offer excellent print and conversion capabilities for various industries and applications.
The product range includes rVellum, Coated Paper, Thermal Eco, and Thermal Top facestock options, suitable for both decorative labeling and variable information or barcode labeling.
A standout in the range is rVellum facestock, which is made from 100% recycled materials, contributing to sustainability by reducing CO2 emissions.
In alignment with the European Union’s Packaging and Packaging Waste Regulation (PPWR) guidelines, which emphasize packaging recyclability, Avery Dennison’s label materials were independently tested using the INGEDE12 protocol.
These materials successfully passed the European Paper Recycling Council’s requirements for recyclability.
“Paper and cardboard design-for-recycling guidelines are still evolving and will likely change over time,” noted Maarten Zubli, marketing manager for paper at Avery Dennison.
“Despite this, we chose to certify our new paper label portfolio under the INGEDE12 protocol, one of the most stringent in the industry. This certification underscores our dedication to creating products that enable recycling without compromising on performance.”
In addition to these advancements in label materials, Avery Dennison recently unveiled the AD Minidose U9XM, a UHF RFID inlay and tag specifically designed for small pharmaceutical and healthcare items such as syringes, vials, and various packaging formats.
The inlay is primarily used for source tagging, end-to-end traceability, and product authentication.
Approved by Auburn University’s RFID lab for healthcare applications, the AD Minidose U9XM is among the smallest available inlays, meeting ARC category S standards for pharmaceutical and healthcare use.
It offers enhanced memory capacity, directly storing additional product information, such as expiry dates and batch/lot numbers, directly on the item.
This feature ensures easy access to critical data throughout the supply chain, reducing reliance on cloud lookups and improving tracking efficiency.
By providing this data directly on the product, the inlay helps verify product authenticity and reduces the risk of counterfeit goods entering the supply chain, ultimately supporting patient safety and enhancing the quality of care.
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