ITALY – Skincare brand Domizia has officially rebranded as Bufarma, unveiling a refreshed identity aimed at highlighting its uniqueness in the market.
The rebranding was led by SoreThumbStudio, a design agency tasked with repositioning the brand to emphasize its commitment to using high-quality, natural ingredients and scientific expertise.
Bufarma, which specializes in skincare products that harness the restorative properties of organic buffalo milk and locally sourced botanicals from southern Italy, sought a new look that sets it apart from the conventional skincare packaging.
The redesign drew inspiration from traditional aluminium milk urns used for buffalo milk, emphasizing both the product’s premium quality and its eco-friendly nature. The packaging is fully recyclable, lighter, and safer for transport compared to glass.
In line with its commitment to sustainability, Bufarma’s packaging now includes a single-material, bellow pump that contains no springs and is easily recyclable.
The outer box is made from recyclable board, featuring iridescent foil details that reinforce the brand’s new positioning as “extra-ordinary.”
To enhance customer experience, SoreThumbStudio added a tactile tear-open strip on the packaging, allowing consumers to engage with the brand’s story.
This rebranding comes just 10 weeks after the initial brief, with Bufarma set to debut its new look at an upcoming trade show.
The company also announced actress and model Kiera Chaplin as its new brand ambassador, further solidifying its presence in the high-end skincare market.
Bluemarlin designs packaging for new Sanex Dermo Maximum Protection antiperspirant
In another development in the cosmetics industry, design agency Bluemarlin has partnered with Sanex to create packaging for the brand’s latest product, Sanex Dermo Maximum Protection 96 Hours Solid Stick Antiperspirant
The brief for Bluemarlin was to develop a design that resonates with consumers seeking extreme perspiration protection while maintaining the brand’s gentle, skin-safe image.
Bluemarlin incorporated performance-driven design elements such as meshes, grids, and scientific icons to convey the product’s biotechnology-driven efficacy.
The use of silver further emphasizes the advanced protection offered by the antiperspirant. According to Gareth Roberts, Bluemarlin’s Associate Creative Director, the challenge was to balance the need for intense protection with the established gentle identity of the Sanex brand.
Salome Jeune, Brand Director at Sanex, praised Bluemarlin’s innovative approach, noting that the design agency successfully integrated technology into the product’s aesthetic while maintaining the brand’s core values.
This new product, part of the Sanex Dermo range, is positioned to meet the needs of consumers with extreme perspiration challenges.
Both Bufarma and Sanex’s latest moves demonstrate a continued emphasis on innovation, sustainability, and customer experience in the evolving skincare and personal care markets.
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