USA – Novvia Group, a global leader in rigid containers and life sciences packaging, has strengthened its presence in the Southeastern U.S. with the acquisition of Liquid Bottles, a packaging supplier based in Palmetto, Florida.
The acquisition is part of Novvia’s strategic efforts to expand its product offerings and customer base in the region.
Liquid Bottles, founded in 2014, has grown from a small startup operating out of a garage to a thriving business with a 40,000-square-foot warehouse.
The company specializes in providing plastic and glass containers, as well as other rigid packaging products, to a diverse clientele.
Co-founder Justin Hertz emphasized the shared values between the two companies, stating, “Liquid Bottles and Novvia both prioritize customer experience. This partnership allows us to offer even more packaging solutions to our customers.”
Under the terms of the acquisition, Liquid Bottles’ management team will remain with Novvia, ensuring continuity in operations.
Novvia is backed by private equity firm Kelso, which has supported the company’s expansion through several strategic acquisitions. Financial details of the transaction were not disclosed.
Novvia’s executive chair, Ken Roessler, expressed enthusiasm for the deal, noting, “Liquid Bottles has built an impressive business over its ten-year history, and we are excited to welcome them to the Novvia family.
“We look forward to investing in the company’s continued growth, particularly in its e-commerce platform and expanding product line.”
This acquisition follows Novvia’s purchase of JWJ Packaging in December 2023, a supplier of packaging and shipping materials.
JWJ, known for its product range, including steel and plastic drums and intermediate bulk containers, merged with Novvia’s Rahway Steel Drum subsidiary in New Jersey.
The acquisition of JWJ marked Novvia’s third major move in the Northeastern U.S., a region identified by the company as a key growth market.
With headquarters in Millstone Township, New Jersey, Novvia has been expanding its reach across the U.S., offering a broad range of packaging products and services.
The acquisition of Liquid Bottles further solidifies Novvia’s presence in the Southeastern market and aligns with the company’s broader strategy to enhance its product offerings and geographic footprint.
The deal highlights Novvia’s ongoing commitment to growing its portfolio and meeting the increasing demand for innovative and reliable packaging solutions across various industries.
Sign up to receive our email newsletters with the latest news updates and insights from Africa and the World HERE
