New packaging round-up: Highland Park unveils modern look, Douglas Laing refreshes premium bottlings, Bloody debuts Virgin Mary in Tetra Pak

UK – Highland Park, the iconic single malt Scotch whisky distillery, has introduced a bold new brand identity and packaging refresh.

The updated design is being rolled out across its core range – the 12, 15, and 18 Year Old expressions – as well as travel retail exclusives including the 14-Year-Old Land of Orkney, 16-Year-Old Sea of Orkney, and 18-Year-Old Sky of Orkney.

Inspired by Orkney’s ethereal light and invigorating climate, the new look features a contemporary colour palette and heather-flecked labels that reflect the flavour profile of the island’s distinctive peat smoke.

A subtle wood-grain pattern nods to the distillery’s sherry-seasoned oak casks, while a simplified glass bottle design lets the natural colour of the whisky shine through.

The words “Product of Orkney” are now embossed into the glass, underlining the whisky’s heritage.

The relaunch is supported by a new advertising campaign starring real-life Orkney locals. Paul Condron, Brand Director at Highland Park, commented, “Highland Park has always been an incredibly special whisky, but Orkney is what makes it unique.

“In this campaign, we’re honouring our roots while setting a tone for the future – embracing the genuine charm and originality of the place we proudly call home.”

Douglas Laing & Co unveils limited single cask editions in striking new packaging

Douglas Laing & Co has launched two new Single Cask expressions – Jura 13-Year-Old and Fettercairn 14-Year-Old – each finished in hand-selected wine casks.

The new releases are part of the Old Particular Wine Cask Collection, presented in sleek matte black bottles and accompanied by a bespoke neck tag featuring a QR code linking to exclusive tasting videos.

Only 264 bottles of the Jura and 222 bottles of the Fettercairn are available, making them highly collectible.

Cara Laing, Managing Director, stated, “The art of whisky finishing is about enhancing the spirit without overshadowing its essence. Our Wine Cask Collection is a tribute to this philosophy – offering whisky lovers new layers of flavour, complexity, and depth.”

Bloody launches 1-litre Virgin Mary in eco-friendly Tetra Pak

Cocktail brand Bloody has launched a 1-litre Virgin Mary mix in Tetra Pak, targeting the hospitality sector with a convenient, bar-ready format. The packaging holds 6–8 servings, has a 12-month shelf life, and promises a ‘bar-quality, hassle-free and cost-effective’ solution.

Lorna MacPherson-Johnston, Food & Beverage Director at Cubitt House, praised the innovation, “We’re thrilled to work with Bloody and use the Tetra Paks across our venues.

“They make portion control and speed of service easier, reduce waste, and offer a sustainable packaging solution given the volume we go through.”

Bloody claims the Tetra Pak has one-third the carbon footprint of its plastic counterpart and is 97% recyclable in the UK, positioning it as one of the greenest cocktail packaging options on the market.

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