GERMANY – All4Labels Global Packaging Group has announced the launch of STAR, what the company calls an “eco-innovative” portfolio of products, services, and solutions.

The STAR Portfolio will gradually be introduced to the market in the second half of this year to provide customers with an exclusive selection of fully recyclable, reusable, and renewable products.

According to the company, the products will be complemented by distinct solutions and services that will encourage and enable recycling.

All4Labels said that this is a crucial step in promoting the use of recycled-content materials, closing the loop, and boosting circularity across the entire value chain.

The STAR Portfolio comprises Star Products and Star Services for a variety of labeling and packaging applications.

The firm explains that Star Services will support sustainability across the entire value chain by setting up STAR innovation hubs and centers of excellence and a dedicated team of experts to ensure the efficiency and sustainability of Star Products.

All4Labels will also start a dedicated business unit called STAR ALL4Graphics to integrate sustainability via innovation, creativity and technical design.

The company will start a new life cycle assessment tool known as STARLIFE to evaluate the environmental effect of labels and packaging products.

All4Labels CEO Adrian Tippenhauer said: “As a result of our ongoing efforts towards the delivery of sustainable products and services, we are launching the STAR Portfolio to let our commitment in this field perfectly match with the needs of our customers and of our planet.

“We are a reliable partner for every organization that is looking for sustainable, innovative, and digital solutions capable of contributing to the achievement of the UN Sustainable Development Goals while maintaining the highest quality standards.”

According to the firm, Star Products will promote and allow full recyclability by using reusable and renewable materials.

All4Labels R&D and Sustainability Vice President Gabriela Neves Ferri said: “It is essential to keep on investing in research and development to deliver the most innovative products and services, considering not only the materials but also the footprint that the entire production process leaves on the planet.

“Our aim is to satisfy all the sustainability challenges of brand owners, retailers, and regulators with a wide range of top quality and environmentally friendly solutions.”

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