EMEA – Aptar Beauty, a premier manufacturer of dispensing and packaging solutions for the beauty, personal care, and home care industry, has unveiled Turnkey Solutions by Aptar, a novel integrated service tailored for beauty brands.
Deployed across Europe, the Middle East, and Africa, this initiative from the global leader in dispensing systems extends comprehensive support to beauty brands from initial product design – encompassing advanced formulation – through to market launch.
Moreover, it introduces the inaugural, ready-to-use collection, named New Dawn, facilitating even more streamlined marketing endeavors.
Turnkey Solutions by Aptar marks an evolution of Aptar Beauty’s competencies, integrating advanced formulations into the company’s in-house laboratory and extensive network of partners, alongside high-quality packaging.
Demonstrating a commitment to sustainability, the service presents packaging alternatives designed to minimize environmental impact, incorporating post-consumer recycled plastic materials and metal-free pumps, while also championing refill formats.
The Turnkey Solutions service harnesses the capabilities of Fusion Beauty Lab, an internal laboratory headquartered in New Jersey, USA.
This collaborative effort between the company’s US and France teams endeavors to provide beauty brands with solutions that seamlessly merge Aptar’s high-quality packaging with cutting-edge formulations.
Savéria Guelfucci, Aptar Beauty’s marketing manager, remarked, “We constitute a dynamic collective of disruptors and brand accelerators, specializing in every facet of product development – from formulation and packaging to regulatory compliance and fulfillment.
“As part of the Aptar family, we possess the expertise, industrial capabilities, and infrastructure of a multinational beauty corporation, yet we also embrace the unconventional thinking synonymous with emerging indie brands.”
This announcement follows Aptar Beauty’s introduction of Mono Micro, its pioneering mono-material airless dispenser.
Crafted entirely from polyethylene (PE), including its container, actuator, outer cap, interior piston mechanism, and label, this innovative packaging solution has earned certification as 100% recyclable from the European evaluation institute, Institut cyclos-HTP.
Aptar Beauty manufactured Mono Micro at its specialized airless technology facility in Villingen, Germany.
Tailored for dermo-cosmetic and masstige brands committed to enhancing the sustainability of their packaging, Mono Micro will debut initially for the Micro 30ml range, with plans for gradual expansion to encompass the entire Micro range commencing in 2024. Additionally, this solution will extend to the Mezzo 50ml range.
In a separate development, in July of the preceding year, Aptar Beauty equipped healthcare products firm NUXE with its latest spray pump, PZ Twist, for the latter’s sun care range.
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