KENYA – BIDCO, a leading consumer goods company, has taken a significant step towards reducing plastic waste by removing the security cap seal from its Planet Aqua Water bottles.
This eco-friendly move eliminates approximately 1 metric tonne of unnecessary plastic from their packaging.
The decision to eliminate the security cap seal underscores BIDCO’s commitment to sustainability and responsible packaging practices.
By simplifying the bottle design and reducing plastic usage, BIDCO is contributing to environmental conservation efforts and reducing its carbon footprint.
This initiative aligns with the global movement towards minimizing single-use plastic and promoting more sustainable packaging solutions.
BIDCO’s actions demonstrate corporate responsibility and a proactive approach to addressing plastic waste challenges in the consumer goods industry.
Moving forward, BIDCO’s efforts to reduce plastic waste are likely to inspire other companies to adopt similar measures, contributing to a more sustainable and environmentally conscious business landscape.
Last year, the company and Bidcoro Africa Limited joined forces on a program to eliminate the usage of some plastic bottles within their value chain.
The strategy aims to eliminate unnecessary plastics and at the same time improve recyclability, says Bidco Africa’s Group Director, Chris Diaz.
He said the program is in line with this year’s World Environment Day which focuses on offering solutions to plastic pollution to effectively conserve the environment.
Speaking at Mang’u High School in Kiambu County, Diaz said they are working on eliminating top seals on water products as well as introducing a new look eco-friendly water bottle and that gradually, they will eliminate the unnecessary plastics in their value chain.
“Bidco’s Circular Economy focuses on the elimination of top seals on water products to the new look Planet Aqua water bottle and adopting new lightweight packaging technology,” Diaz said.
Bidcoro’s Chief Operating Officer Mads Burmester highlighted the need for recycling plastic bottles to effectively conserve the environment.
He explained that out of the 400 million tonnes of plastic that is produced annually with 40% of that being single-use, less than 10% of that is recycled.
He said the statistics show that most of the plastic bottles produced are not recycled and end up making the environment look dirty.
“The problem is that we don’t recycle the plastic bottles and we need to start now, and this will help in building a pollution-free planet,” said Mads.
He cited the company’s SunTop brand that launched juice in a 250 ml tetra pack with a paper straw in their journey to eliminate plastics.
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