UK – Coca-Cola Europacific Partners (CCEP) has unveiled a fresh packaging design for its entire lineup of Fanta flavored carbonates across the UK, aiming to elevate brand visibility and consumer appeal.
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The revamped design offers a more vibrant aesthetic, distinguishing between regular and zero-sugar variants with more apparent differentiation through vibrant colors.
Our updated 500ml recycled polyethylene terephthalate (rPET) bottles are a testament to our commitment to sustainability. Proudly showcasing their 100% recyclable composition, they underscore CCEP’s dedication to the environment, a feature that will surely resonate with our eco-conscious consumers.
This initiative aligns with CCEP’s broader strategy, featuring an ‘on-label ribbon communication’ across its sparkling 500ml rPET bottle range.
In response to evolving consumer preferences, CCEP has enhanced the taste of Fanta Orange Zero, aligning it closely with the beloved regular Fanta Orange flavor.
This strategic move acknowledges the surging popularity of zero-sugar options within the flavored carbonates segment, presenting an opportunity for increased retail sales.
Rob Yeomans, Vice President of Commercial Development at CCEP Great Britain, outlined our strategy for Fanta Orange Zero. He emphasized our commitment to enhancing consumer experience: “We’ve identified an exciting opportunity to drive more sales of Fanta Orange Zero by making it taste even better and closer to the original.”
This strategic move is expected to boost sales for retailers significantly.
He further highlighted plans for extensive sampling activities throughout the summer of mid-2024 to encourage consumer trial and engagement.
This latest initiative builds upon Coca-Cola’s continuous efforts to innovate and evolve its brand presence.
Meanwhile, in Scotland, UK, CCEP has joined forces with Keep Scotland Beautiful, Forth Valley College, and local authorities to address the pressing litter issue and bolster recycling efforts.
Their collaborative campaign, spanning Stirling, Clackmannanshire, and Falkirk, aims to mitigate the environmental impact of on-the-go food and drink packaging litter.
Central to the initiative is the deployment of street bins featuring engaging messaging, supplemented by digital advertising, and the provision of additional recycling facilities at Forth Valley College.
This comprehensive approach seeks to foster better disposal habits and increase recycling rates, targeting college students, staff, and the wider community.
The campaign, which runs for seven weeks until the end of March, responds to survey findings indicating widespread concerns among college constituents regarding the environmental repercussions of litter.
The survey highlighted that while a majority of respondents frequently indulge in on-the-go food and drink, they are significantly apprehensive about the environmental damage caused by littered packaging.
Keep Scotland Beautiful CEO Barry Fisher underscored the importance of collective action, emphasizing the need to raise awareness and foster responsible packaging disposal practices.
Fisher stated, “Only by collaborating with national and local government, businesses, and communities will we be able to test campaign messages and evaluate their success.”
As CCEP continues its commitment to enhancing consumer engagement and environmental stewardship, consumers can expect further innovative initiatives from the Fanta brand in the months ahead.
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