Fresh Prep introduces plant-based salad bags to drive sustainability
US – Boskovich Fresh Food Group’s subsidiary Fresh Prep is launching plant-based salad bags for its retail line Fair Earth Farms.
Fair Earth Farms will be “the first in its category” to package organic salad kits and salad blends in plant-based, fully-compostable bags.
Fair Earth Farms maintains that the foods we eat come from an earth we must nurture in return and wishes to implement this mindset in future productions as well.
In an interview with PackagingInsights, Deep Silver, Senior Marketing Director at Fresh Prep and Boskovich Family Farms said: “Our salads are packed in plant-based, fully-compostable bags, and printed using water-based inks, which will break down into rich, organic soil.”
“Consumers have been asking for a more [environmentally] sustainable solution to the plastic crisis facing our planet and we’ve heard them loud and clear.”
Fair Earth Farms maintains that the foods we eat come from an earth we must nurture in return and wishes to implement this mindset in future productions as well.
The line’s compostable, plant-based bags will break down into the earth’s soil over time, contributing to farming’s regenerative cycle and providing a solution to the current plastic crisis.
“Fair Earth Farms’ packaging includes a full description of the product, instructions on how to enjoy the salad, and how to compost the packaging after the product has been consumed,” added Silver.
“All Fair Earth Farms’ packaging has a How2Compost label, a standardized on-package label that clearly communicates composting instructions to the public.”
He elaborates that in addition to this, there is “a QR code that educates our customers on the product they are purchasing.”
In line with this, Innova Market Insights shows that over 35% of US consumers engage with interactive technology on the packaging, like QR codes, so the product transparency information is predicted to have an appreciative audience.
The packaging is also certified through the Biodegradable Products Institute BPI, the global standard for composting, which ensures the compostability of the packaging has been properly tested and that consumers can dispose of the packaging in their compost bin without worry.
In addition to being USDA-Certified Organic, Fair Earth Farms is a member of the Sustainable Packaging Coalition that believes in the power of industry to make packaging more environmentally sustainable.
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