Frylight unveils packaging redesign for 2025

UK – Frylight, an international brand of cooking spray, has launched a comprehensive redesign of its packaging, prioritizing sustainability and consumer convenience, with the new look set to hit supermarket shelves in July 2025. 

The revamped packaging aligns with modern preferences for healthy cooking, featuring vibrant colors and illustrative graphics to enhance shelf visibility and guide shoppers in selecting the ideal oil for their culinary needs.

According to Al Flynn, Frylight’s Senior Brand Manager at Saputo Dairy UK, “Our goal was to make the Frylight range easier to shop while injecting fresh energy into the oils category.”

“With vibrant, modern packaging, we’re showcasing that healthy cooking can be exciting and accessible.” 

The redesign includes clearer on-pack instructions and detailed back-of-pack information, complete with a QR code linking to creative recipe ideas, encouraging consumers to explore diverse uses of Frylight’s oils.

The updated range covers sunflower, rapeseed, olive, and garlic-infused oils, ideal for frying, roasting, and grilling, alongside a rebranded buttery baking spray oil, now positioned to emphasize its utility in baking, ensuring cakes release effortlessly from tins. 

For retailers, the streamlined design improves shelf navigation, encouraging multi-variant purchases and driving category growth.

“We’ve reduced our bottle weight by 9%, from 22g to 20g, eliminating 20 tonnes of plastic annually, equivalent to 900,000 fewer bottles,” Flynn said in a statement. 

This lightweighting initiative, implemented in December 2024, reflects Frylight’s commitment to minimizing environmental impact while maintaining functionality. 

The gradual rollout ensured minimal waste during the transition.

According to a recent industry report by a leading packaging research firm, the global sustainable packaging market is projected to grow significantly by 2034, driven by consumer demand for recyclable materials and regulatory pressures. 

The report highlights that the redesign will not only enhances usability but also positions Frylight as a leader in the spray oil category, which currently accounts for just 1.7% of total oil volume.

By promoting spraying over pouring, Frylight aims to shift consumer habits toward healthier, more sustainable cooking practices. 

“With its bold new look and eco-conscious approach, Frylight is poised to attract new shoppers and reinforce its reputation for convenience and trust in 2025.”

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