Genera appoints Asem Mokaddem as CFO; CCI names Steve Wyres VP of Sales and Marketing

USA – US sustainable packaging manufacturer Genera has appointed Asem Mokaddem as its new chief financial officer, strengthening the company’s leadership as it accelerates growth in compostable moulded fibre packaging.

Mokaddem assumes the role immediately.

With more than two decades of senior finance experience across investment banking, corporate development, and manufacturing, Mokaddem brings deep expertise in the fibre-based packaging sector.

He previously served as president and CFO at Tellus Products and held executive roles at Rabobank and Macquarie Capital, advising major packaging and forest products companies.

His earlier career also includes senior positions at Sonoco Products, Shell and Lehman Brothers.

“I’m excited to join Genera and help advance its mission of delivering sustainable, fibre-based packaging solutions that create lasting value,” Mokaddem said.

“I’m passionate about advancing an industry that leads sustainability and promotes environmental stewardship but also drives economic growth, supports local farmers, and reinforces the strength of American manufacturing.”

Genera CEO Ben Mascarello welcomed the appointment, citing Mokaddem’s industry experience and financial leadership as critical assets for the company’s next phase.

“His knowledge of the moulded fibre industry will be extremely valuable as we continue to grow. His experience and relationships in the finance community will also help us navigate the next phase of Genera’s development,” he said.

Headquartered in Vonore, Tennessee, Genera operates a vertically integrated “farm-to-compost” model, partnering with local farmers to cultivate regenerative grasses used to manufacture compostable packaging.

In 2025, the company completed a US$340 million expansion of its manufacturing site.

CCI strengthens commercial leadership

In related personnel news, Conductive Containers (CCI), a US producer of electrostatic discharge (ESD) and optics packaging, has appointed Steve Wyres as vice-president of sales and marketing.

The role includes responsibility for all commercial functions across CCI and its subsidiary, Crestline Plastics, acquired in 2023.

Wyres will oversee regional sales teams, business development and customer service, consolidating these functions under one leadership structure to support CCI’s multiyear expansion strategy backed by Great River Capital Partners.

“I am excited to join CCI at such an important moment,” Wyres said. “With their longstanding leadership in ESD-safe and optics packaging, broad material capabilities and vertically integrated operations, both organizations are uniquely positioned to support customers in critical-use environments.”

CCI CEO Séamus Lafferty said Wyres’ customer-focused approach and commercial expertise will support growth in markets including electronics, aerospace, defence and medical devices.

CCI and Crestline operate facilities in Minnesota and New Mexico and manufacture products ranging from thermoformed and injection-moulded components to conductive corrugated packaging and multi-substrate assemblies.

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