Hoffmann Neopac appoints Martin de Olde as Sales Director of Tins Business Unit

SWITZERLAND – Infant food, nutritional, and well-being packaging specialist Hoffmann Neopac has appointed Martin de Olde as the company’s new Sales Director for its sustainably growing Business Unit Tins.

Mr. de Olde joins Hoffmann Neopac with over 20 years of experience in sales, marketing, and business development.

Most recently, Mr. de Olde has been serving as the company’s Interim Sales & Business Development Manager since Summer 2023.

He joined Hoffmann Neopac from his own marketing consultancy. Prior to that, he was Country Head of Marketing & Business Development at GEA Group and spent more than 15 years in marketing and sales in the metal packaging industry.

Mr. de Olde’s succeeds the outgoing Sales Director, Karin Paldanius, who has decided to leave the company by the end of the year.

Christoph Peternell, Managing Director for the Tins Business Unit, said, “In his interim role, Martin quickly demonstrated his experience and innate ability to lead our sales teams in the sustainable growth of our tins business across various consumer sectors.

“We are confident Martin’s extensive experience and insight will bring him success in his new role.”

Hoffmann has introduced several novel tins products in recent months, including a fully metal version of its child-resistant high-barrier tins.

The solution represents the next generation of the company’s CR Tins with special inserts. By converting to a fully metal construct, the tins are not only fully recyclable but also help lock in freshness and provide protection from light.

The completely recyclable, mono-material CR Tins are ideal for a wide variety of dry and semi-dry products.

In addition, Hoffmann offers the awarded “Green Steel” option for all its tins produced in Switzerland and the Netherlands, which reduces the carbon impact of tinplate production by 70%.

The company has recently installed a second 3-piece food can line in the Netherlands, operating under special food-compliant production conditions, in order to expand the supply of infant food cans.

Early this month, the company named Friedrich Holz as Director of Finance & Administration and will co-lead the US facility alongside Jonathan Tedder, who was promoted to Director of Operations.

The appointments come as the company plans to significantly increase its tube production capacity in 2024, including a new focus on larger diameter tubes applicable to the cosmetics sector.

For Neopac, its U.S. facility’s expanded market focus will entail the installation of a new tube line producing tubes 25-40mm in diameter, with an output capacity of 40 million tubes annually.