LUBBC expands manufacturing capacity through strategic partnership with SIG

LIBYA – The Libyan United Beverage Bottling Company (LUBBC) is strengthening its manufacturing capabilities through an expanded partnership with Swiss-based packaging specialist SIG.

The collaboration marks a significant milestone in LUBBC’s efforts to meet growing demand for high-quality, safely packaged beverages across Libya.

As part of the agreement, SIG will supply LUBBC with four additional aseptic carton filling lines: one SIG Midi 12 Aseptic, two SIG XSlim 24 Aseptic units, and one SIG Mini 24 Aseptic line.

These will complement LUBBC’s two existing SIG filling lines, which are currently used to package its popular Safi beverage range.

The expansion is designed to support LUBBC’s strategic growth ambitions and improve the region’s access to shelf-stable, non-carbonated soft drinks (NCSD) and liquid dairy (LD) products.

“We are very proud to choose SIG as our trusted partner,” said Hamza Abubrig, CEO of LUBBC.

“SIG is developing the solutions and technologies needed to help ensure access to safe beverages. The success of our Safi brand over the past few months is a testament to this partnership. We are excited to continue our growth journey together.”

By scaling up local production volumes and adopting advanced aseptic packaging technology, LUBBC aims to increase its competitiveness within Libya and broader international markets.

SIG’s Libya Country Manager, Mohamed Eljamal, welcomed the move, noting, “This partnership is a key step towards expanding our presence and strengthening our market position in the region. We’re proud to see more customers in Libya growing with our industry-leading solutions.”

SIG’s regional push toward circular packaging solutions

The announcement comes amid SIG’s broader sustainability efforts across the region. Recently, the company joined forces with Plastic Bank, Carta Misr, and Egyptian startup TileGreen to launch the country’s first full-cycle recycling system for used beverage cartons.

The initiative addresses every stage of the recycling process—from collection to material repurposing.

Plastic Bank oversees the collection of used cartons, using a blockchain platform to ensure transparency and traceability while creating income opportunities for waste collectors.

Carta Misr, a local paper mill, extracts valuable paper fibres from the cartons, while TileGreen repurposes the leftover PolyAl material (a mix of polymer and aluminium) into durable interlocking bricks for construction.

These innovative applications demonstrate practical uses for recycled materials and encourage greater public participation in recycling efforts.

Abdelghany Eladib, President and General Manager for SIG India, Middle East, and Africa, emphasized the importance of such collaborations, “With this strong partner network, we ensure that all materials from used beverage cartons can be recycled.

“Our initiative in Egypt proves that sustainable innovation is possible and essential. This system supports circularity and reflects our commitment to creating lasting economic, social, and environmental value.”

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