PAKISTAN – Stormbrands, a design agency, has collaborated with PepsiCo to introduce a new version of their energy drink, Sting – Blue Thunder, in Pakistan.
Targeting Gen Z consumers, Sting is one of PepsiCo’s fastest-growing beverage brands, positioned between carbonated soft drinks and energy drinks.
It was important that the success of Sting Blue Thunder should not cannibalize sales of the core flavor, Sting Red.
Stormbrands said the creative work springs from concept ‘Charge the day’, conveying a sweet, refreshing lift that elevates consumers out of the ordinary, and makes them feel they are operating at full charge.
The agency revitalized the Sting portfolio’s visual identity system with a product-centric approach to harmonize the brand and give it the flexibility that market nuances demand.
This includes product visuals, a suite of atmospheric backgrounds, distinctive lighting treatment, and heightened refreshment cues.
Rajat Sachdeva, the Global Senior Marketing Manager for Energy at PepsiCo International Beverages, stated, “Stormbrands has been a great partner, providing strategic thinking, solid execution, and seamless coordination with our key markets to deliver impactful creative assets for Sting.”
Air Wick commissions creative pack designs for new plug-in device
Meanwhile, Reckitt’s home fragrance brand, Air Wick, has released a new plug-in device with pack designs by DCA and Marks.
The design features ‘strong’ black backgrounds set against close-up photography with vivid colours and evocative textures reinforce the idea of being natural yet powerful.
It aims to elevate the new device, signaling its premium status beyond Air Wick’s core range.
While the brand’s recognizable logo remains, it has been combined with a unique wordmark that incorporates the soft and delicate shapes found in nature.
DCA and Marks said this typeface, Tangerine, feels ‘sophisticated yet human’, while Soleil, the other typeface on pack, ‘roots the brand to its functional ground’.
The logo is framed by a central golden oil drop, which further enhances the premium feel.
Darren Morgan, Air Wick’s brand experience lead, said the new range was “not only equipped with a more sophisticated device, but also offered distinct scent profiles that are unlike any others customers are likely to find on a shelf.”
Stoelzle Pharma’s new packaging line
Finally, Stoelzle, the manufacturer of primary packaging glass solutions, has introduced its brand-new eco-friendly PharmaCos line. This line is specially designed for well-being and healthcare products.
Unveiled at the CPHI show, held in Barcelona from October 24 to 27, 2023, the PharmaCos line showcases a wide variety of glass jars.
These jars are available in sizes ranging from 5 ml to 500 ml, all in amber color with a screw neck design. Additionally, the line offers flat-shoulder bottles in capacities ranging from 20 ml to 150 ml, available in both amber and flint glass.
These bottles are equipped with neck finishes of 22/400 GPI and 24/410 GPI to meet all specific requirements.
The new line of standard packaging solutions features bottles with a high recycled glass content. The amber glass bottles contain 73% recycled content, while the flint glass bottles contain 38% recycled content. Additionally, the bottles are designed to be lightweight.
“The PharmaCos range is a sustainable choice for healthcare products,” said Stoelzle Pharma in a statement.
