Omani firm turns waste tyres into high-value rubber solutions, showcases innovation at Project Oman 2025

OMAN – RubbelX, a pioneering Omani company specializing in eco-friendly rubber technologies, has unveiled a new range of high-performance products manufactured entirely from recycled tyres, reinforcing the nation’s push toward greener industrial activity and circular economy growth.

The company showcased its innovations at Project Oman 2025, held from November 3–5 at the Oman Convention and Exhibition Centre.

Operating out of Samail Industrial City, RubbelX runs one of the region’s most advanced tyre-recycling facilities, with a processing capacity of 4,000 tonnes of rubber each month.

The company sources end-of-life tyres from be’ah-managed landfills and private collectors, supported by a formal supply agreement with be’ah to ensure steady material flow.

Its fully automated mechanical recycling line, featuring one of the first machines of its kind in the Middle East, gives it a technological edge and ensures consistent quality in its outputs.

With an investment of RO 2.4 million (US$6.24m), RubbelX has scaled its operations to manufacture locally produced rubber flooring products, the first to be made in Oman.

The company also unveiled several new products for export markets, reflecting its ambition to position Oman as a rising hub for recycled-rubber innovation.

Founder Shihab al Khanjari celebrated RubbelX’s progress as a “national success story,” noting that its products are already exported to the Gulf, Korea, Pakistan and India.

He added that the company plans to expand its capacity further, diversify its product lines, and upgrade its factory to meet international standards.

RubbelX’s rise mirrors a broader regional shift toward tyre recycling and rubber reuse technologies.

In the UAE, Beeah Recycling operates one of the GCC’s most sophisticated tyre-recycling facilities, producing rubber crumb and moulded products used in pavements, sports surfaces and road construction.

Saudi Arabia’s TATWEER Middle East and Atyaf Investments have also invested in advanced tyre-recycling projects that convert scrap tyres into rubber granules for flooring, artificial turf and industrial components.

Meanwhile, Egypt’s Eco Rubber and South Africa’s Redisa-supported recyclers continue to push innovation by supplying reclaimed rubber for automotive and construction applications.

These regional efforts, together with RubbelX’s expanding footprint, highlight a growing industry trend: transforming tyre waste, one of the world’s most persistent environmental challenges, into durable, high-value products.

As RubbelX prepares to boost production and introduce new solutions, it is reinforcing Oman’s standing as a leader in sustainable manufacturing and innovative waste-management technologies.

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