UK – PACKAGING supplier BellaGiada has collaborated with Dublin Liberties Distillery to create a new design for the company’s 27-year-old limited edition single malt whiskey, ‘King of Hell’.
The product is part of a range of whiskeys that represent 17th or 18th-century stories from the Liberties district of Dublin, where the distillery is located.
The ‘King of Hell’ story revolves around the Eagle Tavern in Dublin, where the Hell Fire Club, led by Richard Parsons, gathered.
Parsons and his associates adopted a black cat as their secret symbol and the motto ‘Do What Thou Wilt,’ which was said to be ‘shocking’ to society during that era.
After the initial release of the whiskey, Dublin Liberties asked BellaGiada to create a new packaging design that would reflect the ‘disruptive and unruly’ character of their ‘hell raiser’ brand.
BellaGiada explained that it designed a pack that complemented the existing 700ml bottle and 50ml miniature, as well as conveying its own ‘distinctive allure’.
Drawing inspiration from the 1600s materials of the Hell Fire Club era, the pack incorporated dark matt materials, foil blocking, and debossing.
BellaGiada’s Simon Dipple said: “We take immense pride in partnering with Dublin Liberties and crafting a packaging design that perfectly encapsulates the disruptive and unruly character of the ‘hell raiser’ brand.
“Demonstrating outstanding design innovation, the new pack rectifies the challenges faced during the first release, while remaining within budget.”
BellaGiada’s pack has been shortlisted in the Limited Edition of the Year category at this year’s UK Packaging Awards. The pack will be on display at London Packaging Week next month.
JDO redesigns Friskis, Norway’s beloved summer ice lolly brand
International brand design agency JDO has redesigned the Friskis, a beloved ice lolly brand from Henning Olsen, Norway’s oldest ice cream producer.
The new identity embraces “Summer Spontaneity” with vibrant, tantalizing packaging that distinctively stands out in the freezer.
Friskis holds a special place in the hearts of Nordic consumers, evoking feelings of playful summertime moments and thirst-quenching experiences.
JDO’s task was to create a bold and vibrant Friskis world that would not only captivate with its visual appeal but also preserve the brand’s essence.
Inspired by timeless summertime moments, JDO skillfully reimagined the iconic Friskis brand, appealing to families and adults seeking simple, joyful refreshments.
In addition, JDO crafted a design for the new candy-inspired flavor, Friskis Peach, transforming a popular candy into an irresistible ice lolly treat.
The packaging reflects the vibrant reinvention of the Friskis brand, incorporating elements that showcase this new and unique offering.
Ray Smith, Creative Director at JDO said: “JDO’s work has transformed Friskis’s equities into a powerful golden thread that evoking a sense of summertime nostalgia while infusing fresh energy and spontaneity.
“The redesign honors the brand’s heritage while inspiring joy and excitement. It’s a delightful blend of cherished nostalgia and invigorating new energy.”
With a solution that balances simplicity and joy, the new Friskis identity proudly celebrates its place in Norway’s culture. It is poised to create a stronger impact in the freezer while continuing to inspire summertime happiness for every Friskis consumer.
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