Robinson unveils two promotional boxes for Estee Lauder’s premium haircare brand

UK – Chesterfield-based manufacturer of rigid luxury presentation and gift box packaging, Robinson Paperbox Packaging has created luxury packaging for Aveda Parti Pris and Mini and More boxes.

Both boxes were made with a black lined board interior using a CMYK outer design which has a matt varnish and gloss UV varnish gloss finish.

Jon Walker, new business development manager for Robinson Paperbox Packaging, said: “These boxes were manufactured on our new SATE rigid box line which has been recently installed. This machine is the most advanced on the market and produces exceptional quality boxes.”

Pierre-Alexandre Latimier, marketing assistant for Aveda EMEA, added: “We have used Robinson Paperbox Packaging for a number of projects previously.

“Their pricing and service levels are one of the main reasons we chose them for this project. With demanding lead times to work to it’s great to have a supplier that can deliver on time and in full.”

Robinson was also recently awarded FSC ® certification (Licence code: FSC-C186000) for its Paperbox division.

FSC certification ensures that all products produced at Paperbox are sustainable. FSC-managed forests help provide clean air and water by restricting hazardous chemicals and following strict harvesting and forestry practices.

Their work also helps ensure a diversity of animals, trees and plants as well as providing safe working conditions for everyone involved.

Robinson partners with some of the world’s most luxurious brands, from concept to commercialization, creating widely recyclable packaging made from 100% post-consumer recycled material.

Canpack designs ABI Colombia’s Bavaria Brewery metal packs

Meanwhile, ABI Colombia’s Bavaria Brewery has turned to Canpact to repackage its flagship premium beers for a new generation, incorporating minimalist designs.

The three cans for the Club Colombia range tell a new story that appeals to contemporary perceptions of value among younger consumers.

The minimalist designs draw on the rich cultural heritage of Colombia’s diverse people. The cans carry subtle patterns that pay tribute to highly skilled and iconic crafts typical of three of the country’s regions.

The can bears gold (dorado) representing filigree metal work produced in the city of Santa Cruz de Mompox, which turns the legendary gold into an even more valuable treasure.

The red (roja) label represents the hands that weave the caña flecha in the departments of Córdoba and Sucre and turn this material into the iconic vueltiao hat, a symbol of Colombian identity and Caribbean culture. And the black (negra) label evokes the precise and complex designs in Tamo de Nariño that remind that mastery lies in patience, delicacy and attention to detail.

Álvaro de Luna, Bavaria’s Vice President of Marketing, says: “We want these labels to reflect the pride that makes us unique as a country, a symbol of our identity and our culture.”

The labels proclaim the brewery’s proud claim: “Only here do we take what is good and turn it into something even better”. This applies to the skills of the native artisans as much as it does to the brewer’s craft, and this has synergy with CANPACK, too.

The finishing touch on the new Club Colombia cans is CANPACK’s special MATT varnish. “The cans are smooth to the touch with a velvety softness under the fingertips,” adds Camilo Perez Bustos. “This enhances the stylish designs and the premium character of the beers.”

Family (and Friends) designs packs for new Cafédirect range

Lastly, Design agency Family (and Friends) has recently designed the branding for Cafédirect’s new ‘Be the Change’ range of blended ground coffee.

F&F has developed the packs with a focus on directly supporting their partner smallholder farmers and co-operatives.

The logo has been invigorated, with bolder, more condensed typography which the agency amplifies shelf impact and brand blocking in store.

Coffee crop provenance is further brought to life with vibrant colour and traditional patterns across the whole Single Origins range.

F&F has also created a newly devised ‘Infinite Good’ icon as a short-form way to illustrate the direct connection between the benefits for both consumer and farmer.

The new symbol is featured front and center of pack with the brand’s signature bronze effect emphasizing premium cues.

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