TOMRA unveils automated system for reusable takeaway packaging collection

NORWAY – TOMRA Reuse has introduced a cutting-edge Reuse Collection Point (RCP) system, showcased at the Reuse Economy Expo, designed to support the full lifecycle of reusable takeaway food packaging.

The RCP is a fully integrated platform that enables the collection, transport, sanitization, quality assurance, and redistribution of reusable containers, creating a closed-loop reuse system for the foodservice industry.

Central to the system is TOMRA’s advanced Rotake return vending machine (RVM), which uses serialized QR codes to trace the lifecycle of each container.

From distribution in cafés, bars, and restaurants to consumer returns, cleaning, inspection, and redeployment via distribution partners, the process is managed as part of an on-demand subscription service through an online portal.

This data-driven approach not only simplifies container reuse but also measures environmental impact. By tracking the number of reuse cycles versus single-use packaging, the system provides verifiable metrics on carbon emissions and waste reduction.

The platform is already proving its value. In Aarhus, Denmark, a city-wide pilot launched in January 2024 has seen consumers pay a DKK 5 deposit for reusable cups, redeemable at TOMRA RCPs throughout the city.

So far, over 1 million cups have been returned, with a reported 85% redemption rate, demonstrating both consumer adoption and significant cuts in single-use waste.

Building on this momentum, TOMRA is expanding its reuse ecosystem with Rotake Venue, a version optimized for high-traffic events and stadiums that require fast, large-scale collection capabilities.

Also launched at the Expo was the T70 Dual BottleGlide, a return solution developed for France’s national CITEO ReUse initiative, which targets reusable glass bottles in supermarkets.

Its zigzag return system ensures bottles are aligned and slowed down to prevent breakage, enabling safe cleaning and reuse by producers instead of downcycling or disposal.

In early 2025, TOMRA launched the TOMRA B7, the first TriSort RVM in its Basic Line. Designed to make deposit return systems (DRS) more accessible for small businesses and new markets, the B7 accepts up to three types of beverage containers—PET, aluminium cans, and both refillable and non-refillable glass bottles.

In a further move toward advanced recycling, TOMRA recently introduced GAINnext, an AI-powered sorting technology for aluminium scrap recyclers.

This innovation improves the purity of recovered materials by separating low-alloy cast from wrought aluminium and reducing contaminants such as silicone.

Through these innovations, TOMRA is rapidly building a circular ecosystem that connects reuse, recycling, and sustainability at scale.

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