UPM Raflatac launches innovative swatchbooks for premium label solutions

FINLAND – UPM Raflatac has unveiled its latest swatch books for wine, spirits, beverage, and premium labelling markets.

Available in compact and large-scale formats in the EMEIA region, these swatchbooks allow printers, brands, and designers to explore the texture, color, and aesthetics of a diverse range of high-quality label materials.

“Swatchbooks are indispensable tools for printers and designers, offering both a visual and tactile experience of label materials,” explains Stefano Pistoni, Senior Manager for Business Growth in Wine and Spirits Label Solutions at UPM Raflatac.

“We aimed to create an intuitive and inspiring presentation for our target audience.” 

The swatch books showcase UPM Raflatac’s SmartChoice paper and filmic solutions, designed for brand owners seeking to minimize their environmental footprint.

These materials incorporate recycled content, renewable resources, and optimized raw materials. Detailed product information is conveniently accessible through QR codes embedded throughout the swatch books. 

The highlighted solutions in UPM Raflatac’s new swatch books emphasize innovation and sustainability, catering to brands seeking eco-conscious labelling options. 

Carbon Action PP UCO is an ISCC PLUS-certified bio-circular face film that incorporates 30% renewable content on a mass-balance basis.

This advanced material is specifically designed to help brands achieve measurable reductions in their carbon footprint, aligning with global sustainability goals. 

Forest Film is the world’s first ISCC-certified wood-based plastic label material. Using renewable resources from responsibly managed forests, this solution offers a sustainable alternative to traditional plastic films without compromising performance or aesthetics. 

Ocean Action is a groundbreaking label material designed to combat ocean-bound plastic pollution.

As the first certified solution of its kind, it directly addresses environmental concerns by incorporating materials recovered from coastal areas, contributing to cleaner oceans and reduced plastic waste.

Drops WSA PCR-FSC is a distinctive textured paper made entirely from recycled fibers, offering an environmentally friendly option for premium label applications.

Its unique texture and 100% recycled composition make it an ideal choice for brands prioritizing sustainability and innovation.

Together, these solutions reflect UPM Raflatac’s commitment to providing high-quality, environmentally responsible labelling materials for today’s market demands.

UPM Raflatac collaborated with the award-winning design agency Maba and industry-leading printer Grafical to design these swatch books.

This collaboration incorporated insights from end users, resulting in a user-friendly and visually captivating experience.

“The elegant design of the swatchbooks reflects UPM’s Finnish heritage and Nordic nature,” says Carles Anadon, Senior Manager for Business Growth in Consumer Label Solutions at UPM Raflatac.

“Inspired by the shapes of Finnish lakes and nature’s beauty, the design blends innovation with tradition to create a truly unique aesthetic.”

This launch underscores UPM Raflatac’s commitment to combining sustainability, innovation, and design excellence in the labelling industry.

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