USA – 7UP has launched a bold new packaging design, marking its first major visual identity update in over seven years.
The redesign modernizes the iconic lemon-lime soda’s look, to appeal to contemporary consumers and international markets.
While honouring 7UP’s heritage, the new design introduces fresh, citrus-inspired hues to evoke the brand’s crisp flavour and vitality.
Central to the update is the retention of 7UP’s signature green color, a key element of its branding for decades. However, the packaging now features a more dynamic palette, adding vibrant tones to reflect the soda’s refreshing qualities.
The design balances 7UP’s historical identity and modern packaging trends, ensuring the brand resonates with its loyal customer base and new consumers.
A notable feature of the redesign is its adaptability for global markets. The refreshed logo, with its upward-slanted “UP,” symbolizes energy and movement, while being versatile enough to be tailored for different cultures and languages.
This allows 7UP to maintain a consistent visual identity across regions while localizing the packaging as needed.
The packaging’s bold contrast in colors and streamlined logo enhances shelf presence, offering improved visibility in the competitive beverage market.
With its clean yet vibrant design, 7UP aims to align with modern consumer expectations while reinforcing its core identity as a refreshing, uplifting product.
Fearne & Rosie unveils new packaging design, secures Tesco listing
Meanwhile, British jam brand Fearne & Rosie has introduced a refreshed packaging design in collaboration with Bun Studio.
The redesign, which aims to give the brand a more mature and premium appearance, maintains the original playful essence that appeals to families.
The updated packaging features brighter, bolder graphics, focusing on strong visuals and standout shelf presence.
The new design includes red berry-colored lids, offering a sense of home and comfort, while refined logos, hand-drawn illustrations, and a simplified color palette create a clean, striking look.
Victoria Hemphill, founder of Bun Studio, praised the collaborative process with Fearne & Rosie’s founder, Rachel Kettlewell, noting that the redesign captures the brand’s goals.
Kettlewell stated, “To become the market leader in jams, we need to broaden our appeal and offer a premium alternative that is still accessible. We dream of being the UK’s most loved and trusted family brand.”
The new packaging comes just in time for Fearne & Rosie’s national listing with Tesco, as part of the retailer’s 2024 Accelerator Programme, a major step toward the brand’s expansion and mainstream success.
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