Aldi introduces Snap Pack technology for beer labels

UK – Aldi UK is set to revolutionize its beer packaging by introducing eco-friendly Snap Pack technology for its own-label beers, including Galahad, Sainte Etienne, and Brasserie. 

The innovative approach, which replaces traditional cardboard sleeves with a glue-based system to hold cans together, is expected to eliminate over 400 tonnes of packaging waste annually. 

The rollout, planned for 2025 across Aldi’s UK stores, underscores the supermarket’s commitment to reducing environmental impact while maintaining product quality.

“We know our customers care about the environment, and so do we,” said Luke Emery, National Sustainability Director at Aldi UK, in a statement. 

“By switching to Snap Pack packaging, we’re taking meaningful action to prevent waste, without compromising on quality or convenience. It’s a small change that makes a big impact.”

Aldi’s sustainability efforts extend beyond beer. Earlier this year, the retailer launched an own-label Chardonnay in a lightweight 95g aluminium bottle, a significant reduction from standard glass alternatives. 

This initiative, powered by renewable energy at a UK bottling facility, aims to lower transportation emissions, further aligning with Aldi’s eco-conscious strategy.

Meanwhile, Absolut Vodka is pushing the boundaries of sustainable packaging in the spirits industry. 

According to a recent announcement, parent company Pernod Ricard successfully trialled a paper-based cap and bottle combination in May, marking a first in the industry. 

Developed in collaboration with Blue Ocean Closures, the cap, made from over 95% FSC-certified fibre with a thin plastic seal, is designed to be biodegradable and recyclable in paper streams. 

Absolut plans a limited in-market trial following further quality testing, with ambitions to replace the plastic seal with a bio-based material.

“We are hoping to inspire progress across the wider drinks ecosystem, pushing us further towards a more sustainable future,” said Noémie Bauer, Chief Sustainability Officer at Pernod Ricard. 

This follows Absolut’s 2023 launch of a paper-based bottle, composed of 57% fiber and a plastic liner, which set a precedent for reducing carbon footprints in beverage packaging.

In related developments, a report by Packaging World highlights Nescafé’s introduction of a fully recyclable paper refill pack for its Gold Blend coffee, reducing packaging weight by 97% compared to traditional jars. 

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