Coley Porter Bell unveils Tesco Finest’s Christmas 2025 packaging; SoreThumbStudio refreshes Laila Rice range

UK — Two major packaging redesigns have been unveiled in the UK market, with Coley Porter Bell revealing Tesco Finest’s Christmas 2025 seasonal identity and SoreThumbStudio rolling out a refreshed look for Surya Foods’ Laila rice brand.

Tesco Finest introduces ‘A Midwinter’s Feast’ for Christmas 2025

Coley Porter Bell has launched a new festive visual direction for Tesco Finest, built around the creative concept of ‘A Midwinter’s Feast’.

Developed in collaboration with photographer James Murphy, the 2025 Christmas packaging embraces richness, warmth, and sensory depth.

Central to the creative is a theatrical winter tablescape featuring deep forest greens, touches of eucalyptus and fir, soft fairy lights, and gold detailing.

Jewel-toned accents of fig and plum-purple evoke seasonal abundance, aiming to elevate everyday grocery gifting and dining moments.

Caroline Kelly, Head of Packaging Design at Tesco, said the new design aims to capture “generosity rather than extravagance,” creating aspirational packaging that remains accessible for shoppers.

“By elevating the natural beauty of the winter season, we’ve created festive packaging that feels like a small, affordable moment of magic on every table,” she said.

Sam Stone, Creative Director at Coley Porter Bell, added that the winter season inspired a rich palette that perfectly aligns with the Finest brand: “premium, but not elitist; festive, yet entirely attainable.”

The refreshed range will roll out across Tesco stores ahead of the 2025 holiday season, covering food, drink, and gifting categories.

SoreThumbStudio redesigns packaging for Laila rice

In parallel, SoreThumbStudio has delivered a full packaging overhaul for Laila, Surya Foods’ leading rice brand, as it expands into a new microwaveable pouch format.

The redesign spans a 10-SKU range, updating Laila’s visual assets with stronger messaging, more precise flavour navigation, and more premium cues to compete in the fast-growing convenience segment.

While the brand’s signature teal remains central, each SKU now features a distinctive flavour colour to differentiate on shelf instantly.

Other enhancements include a handcrafted rice bowl set against coloured napery, bronze metallic detailing within the refreshed identity keyline, and a prominent gloss-varnished “Microwave in 2 minutes” device to reinforce convenience.

Mike Nash, Creative Director at SoreThumbStudio, said the revamp marks a significant evolution for the brand: “The new packs represent a major step forward—premium, modern, and ready for the convenience category without alienating the core consumer base.”

Both redesigns reflect the broader UK packaging trend toward premiumization, emotional storytelling, and clarity in a crowded retail environment.

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