Coveris partners with Brześć to unveil eco-friendly film packaging for snack products

UK – Coveris Rypin has partnered with Polish sweets manufacturer Brześć to develop eco-friendly film packaging for its puffed snack range.

The eco-friendly film is said to provide excellent clarity, enabling consumers to easily view the product inside.

It’s designed for eight-color flexo printing and offers matte or glossy finish options to strengthen Brześć’s visual branding.

Brześć has spent more than four decades crafting a variety of sweet and savory treats, with its signature line featuring steamed dough delicacies such as mini eclairs (often called crunchy puffs) alongside mini puffs and fillable puff pastries.

Its products are reportedly well-received in markets such as Poland, Germany, the Czech Republic, Slovakia, and Lithuania, with additional presence in international destinations including Dubai, Canada, and the United States.

“The demand for recyclable packaging materials is aligned with the European Union Packaging and Packaging Waste Regulation, which requires that all packaging placed on the EU market is recyclable by 2030,” said Brześć Sipa CEO, Arkadiusz Drążek.

“Our new packaging responds to this regulation and supports the reduction of packaging waste. Thanks to the trust and support of Coveris Rypin, we are planning to expand the production of monomaterial packaging across additional products in the near future.”

The collaboration builds on Brześć’s long-standing ties with Hadepol Flexo, which became part of Coveris Rypin following its acquisition by the Coveris Group in June 2024.

This partnership has facilitated the mass production of recyclable mono-material film.

Through the adoption of sustainable packaging for its core product lines, Brześć is reportedly well-equipped to grow its footprint across Western Europe and the MENA region, bolstered by halal certifications that cater to Muslim consumers.

“We are very pleased with the successful launch of puff products in recyclable BOPP [biaxially oriented polypropylene] films, produced at our Rypin facility,” remarked Coveris Rypin sales head, Wojciech Jankowski.

“This sustainable alternative to nonrecyclable materials offers the same protective performance while saving resources and helping both suppliers and food chains in meeting their sustainability goals.”

In March this year, recycling innovation company Nextek joined forces with packaging manufacturer Coveris to accelerate the recycling of post-consumer polyolefin (PE and PP) packaging waste into food-grade recycled resins and films.

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