EPBP unveils PET Circularity Test to advance circular economy

EUROPE – The European PET Bottle Platform (EPBP), a leading industry initiative dedicated to fostering a circular economy for PET bottles, has launched its innovative PET Circularity Test Protocol. 

The cutting-edge tool simulates multiple recycling loops, enabling manufacturers to assess and enhance the sustainability of PET bottle designs during the research and development phase.

The protocol builds on EPBP’s existing Design for Recyclability Test Protocol, which aligns with the European Union’s Packaging and Packaging Waste Regulation (PPWR), marking a significant step toward achieving true circularity in the PET value chain.

“With this new protocol, we’re empowering industry stakeholders to create packaging that endures multiple recycling cycles while maintaining quality,” said Antoon Spiessens, co-chair of EPBP representing UNESDA. 

“It’s a game-changer for sustainable innovation.” John McClelland, co-chair representing PETCORE Europe, added, “This framework allows producers to identify design flaws early, ensuring PET bottles meet stringent environmental standards.”

According to EPBP, the Circularity Test Protocol will initially be offered alongside the Recyclability Test Protocol during a transitional period, allowing companies flexibility to validate their packaging under either standard. 

However, EPBP urges early adoption of the circularity protocol, as designs passing the recyclability test may not meet the stricter circularity criteria. 

“Adopting this protocol now positions companies to stay ahead of evolving EU regulations,” McClelland emphasized. 

The organization plans to collaborate with stakeholders to develop updated design-for-circularity guidelines, set to be released soon, to support this transition.

A recent report highlights that the PET industry is making strides toward circularity, with the EU achieving a 24% recycled content rate in PET bottles in 2022, nearing the PPWR’s 2025 target of 25%. 

The new protocol addresses challenges like material degradation after repeated recycling, ensuring PET retains its quality for applications like bottle-to-bottle recycling. 

In a related development, Indorama Ventures announced on August 5, 2025, that it has recycled over 150 billion PET bottles since 2011, saving approximately US$3.8 million in CO2 emissions and diverting 2.8 million tonnes of plastic waste from landfills. 

EPBP’s role as a liaison with the European Committee for Standardization (CEN) further amplifies its influence in shaping industry standards. 

By providing robust testing frameworks, EPBP supports manufacturers in meeting the EU’s ambitious targets, including 30% recycled content in PET bottles by 2030. 

Subscribe to our email newsletters that provide busy executives like you with the latest news insights and trends from Africa and the World. SUBSCRIBE HERE