SOUTH AFRICA – Esprit, a delicious ready-to-drink beverage, has expanded its offerings with the introduction of a new 500ml 4-pack in South Africa.
The company highlights that this convenient 4-pack format delivers the same beloved flavors at an unbeatable price of R79.99 (US$4.42).
With a variety of flavor combinations, consumers can effortlessly enjoy the freshest taste experiences.
To celebrate the launch, Esprit has rolled out a marketing campaign called ‘FourTheFlavour’. This campaign invites consumers to share their joyful moments with the new 500ml 4-pack for a chance to win fantastic weekly fashion-forward prizes.
The new RTD variants include mango chilli and watermelon, strawberry and lime.
Esprit initially launched in 2019 with three variants: Mango with a chilli twist, Watermelon and Strawberry with a lime twist, and Blueberry and Basil with a hibiscus twist.
The brand’s sales volume has shown impressive growth, from 3.2 million liters in June 2019 to 14.8 million liters in June 2020, and 17.9 million liters in June 2021.
In 2021, Esprit was recognized as a NielsenIQ BASES Top Breakthrough Innovation award winner.
Absolut launches Hunni variant with design by JDO
Meanwhile, Absolut is introducing its latest flavored vodka, Absolut Hunni, exclusively in the UK, featuring an eye-catching design by international design consultancy JDO.
Absolut Hunni is a premium spirit crafted with natural flavors, delivering a smooth taste with a distinct golden honey flavor.
Responding to the increasing demand for innovative vodka flavors, Absolut commissioned JDO to create a compelling design and name for its new honey variant.
The aim was to provide consumers with a unique and engaging alternative to the many fruit-flavored options currently on the market.
“Absolut has always led in flavored vodka, but with rising competition, the brand sought to reinforce its premium, stylish edge,” explains Paul Drake, Creative Director at JDO.
“Our challenge was to blend its iconic identity with a fresh twist, introducing Absolut Hunni as a distinct and unique flavor profile. We took an abstract approach to enhance taste appeal while ensuring coherence within Absolut’s portfolio.”
The design concept combines simplicity and impact, transforming the iconic Absolut bottle silhouette with bold black and yellow brushstroke stripes to resemble a bee.
This striking imagery sets Absolut Hunni apart from its competitors and reflects the natural, smooth honey flavor inside.
JDO also supported the launch by developing an innovative sales deck filled with creative brand ideas to effectively convey the essence of this exciting new addition to the Absolut family. Absolut Hunni promises to be the buzzworthy new choice among flavored vodkas.
For all the latest packaging and printing industry news from Africa and the World, subscribe to our NEWSLETTER, follow us on LinkedIn and subscribe to our YouTube channel.
