Fibre Circle ramps up community engagement with clean-up drive, municipal collaboration

SOUTH AFRICA – Fibre Circle, the producer responsibility organization for the South African paper and paper packaging industry, continues to demonstrate its commitment to sustainability and community empowerment through impactful local initiatives in Pretoria and Mogale City.

In partnership with SMME waste collection enterprise Greener Pastures, Fibre Circle recently hosted a successful community clean-up around Quagga Mall in Pretoria.

The initiative attracted an enthusiastic group of volunteers, who joined Greener Pastures’ dedicated collectors to clean up litter and increase recycling awareness in the area.

“We are incredibly grateful to our collection partners and volunteers,” said a Fibre Circle spokesperson.

“Their hard work and passion made a real difference to the local environment, reinforcing the power of community-led change in advancing South Africa’s circular economy.”

The clean-up formed part of Fibre Circle’s broader effort to support small businesses in the waste sector while encouraging active citizen participation in recycling and environmental stewardship.

The campaign also aimed to educate residents about the importance of proper paper and packaging waste disposal and how it contributes to a cleaner, greener future.

Meanwhile, in Mogale City, Fibre Circle and its municipal partner, Mogale City Local Municipality, held a strategic engagement session at Kagiso Stadium to review the progress of their integrated waste management programs and explore avenues for deeper collaboration.

The session brought together stakeholders from across the local government and private sectors, including NGOs and other organizations working on waste and recycling in the region.

The meeting served as a platform to assess how integrated service delivery operations can be strengthened to better serve the people of Mogale City, while also aligning with national sustainability goals.

Discussions focused on scaling impact, improving operational efficiency, and expanding the reach of recycling education and infrastructure.

“There’s tremendous potential in these partnerships,” said the Fibre Circle representative. “By aligning our efforts and sharing resources with local municipalities and organizations, we can amplify our impact and drive real change at the grassroots level.”

Fibre Circle reaffirmed its commitment to strengthening public-private partnerships that support sustainable waste collection, inclusive job creation, and community-driven recycling efforts.

As the organization continues to build momentum, its focus remains clear: supporting local collectors, uplifting communities, and working collaboratively toward a sustainable, circular economy across South Africa.

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