GERMANY – IFCO, a leading provider of reusable packaging containers (RPCs), has launched Marina, a smart reusable fish crate designed in collaboration with the fishing industry.
Marina enhances the fresh fish and seafood supply chain by offering greater protection, efficiency, and sustainability.
Equipped with track-and-trace Bluetooth Low Energy tags and QR codes, the Marina Fish Crate enables real-time data collection, improving cold chain management from ship to all points of sale (POS).
Single-use expanded polystyrene (EPS) boxes often break down into microplastic pollution, contaminating the marine food chain and human health.
With increasing global regulations and EPS bans, many in the fishing industry prioritize sustainable packaging solutions.
The IFCO SmartCycle pooling system ensures a seamless transition to Marina, promoting sustainability and efficiency.
Marina is available exclusively through the IFCO SmartCycle circular pooling system, ensuring higher logistics efficiency and sustainability.
IFCO Fish Crates can be reused up to 120 times, and they are easily returned, reused, and sustainably recycled when they are no longer usable.
These crates are washed according to international food safety and hygiene standards and efficiently pooled for sharing and reuse. IFCO guarantees a response time and delivery within 24 hours, meeting industry needs.
The Marina Fish Crate is nestable when empty and securely stackable when full, saving space on ships and shores, reducing carbon emissions during transport and improving handling conditions.
Francesca Amadei, Vice President Southern Europe at IFCO, stated, “Marina is the result of intense collaboration across the fishing industry.
“We’ve incorporated the unique demands of every fresh fish and seafood supply chain step in our R&D efforts. I’m excited that we’ve succeeded in developing a smarter, more protective, and sustainable fish crate for the Mediterranean cross-border market.”
The Marina Fish Crate is a sustainable and efficient packaging solution. Like all IFCO RPCs, it uses fewer natural resources throughout its lifecycle than single-use packaging.
Unlike conventional EPS fish boxes that often end up in landfills or as marine pollution, Marina is 100% recycled into new products at the end of its long service life.
Last month, IFCO collaborated with Rimi, one of the top retailers in the Baltics, to drive sustainable change in the region’s fresh grocery sector.
Through this partnership, IFCO empowers Rimi to pioneer innovative solutions that significantly reduce environmental impact by minimizing waste and carbon emissions across the supply chain.
By implementing IFCO’s reusable packaging, this collaboration strengthens Rimi’s commitment to environmental responsibility and enhances operational efficiency by streamlining logistics and reducing operational costs.
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