GERMANY – International manufacturer of filling and packaging equipment for the beverage, food, and non-food sectors, KHS has introduced Technical Talks, a digital platform to enhance interactions with customers.
With Technical Talks, the systems supplier is continuing to expand its Reliable Services activities, giving clients the chance to find out about current developments and keep up to date with its latest machine technology.
KHS’ Technical Talks are already a fixed feature in communications between KHS and its customers – and come as close to a real live discussion as possible.
The idea has gradually developed further from the initial events that informed customers about topics such as the discontinuation of control components and new service products for KHS Kisters packaging machines.
New webinars are thus being staged on a regular basis as ‘live’ events, where a TV camera takes the place of the participants.
In these sessions lasting 60 minutes, KHS experts present various products and conversions, focusing on the respective highlights and benefits thereof.
In several feedback sessions, an intensive exchange of information with customers is then sought in order to clarify specific requirements and directly answer any questions in talks – or digital chats.
“Our virtual events have long ceased to be an ‘emergency measure’ limited to the pandemic,” says Armin Wille, Head of Service Sales at KHS.
“Rather, they form an independent platform that’s constantly evolving and keeps its options open when it comes to presenting our customers with attractive issues that go above and beyond KHS’ extensive range of services.”
The new platform also engages customers on issues about environmentally-friendly packaging, discussing ways of cutting carbon emissions or the conversions needed to implement the EU’s Single-Use Plastics Directive, among other things.
Issues that are of crucial importance to the customers themselves are integrated into the event to ensure that a genuine dialog can develop.
This includes part discontinuation across the entire KHS portfolio, for instance, the technical solutions which are discussed directly where possible.
In a bid to solve language barrier problem, Wille says that: “We train colleagues in other regions so that they can stage Technical Talks themselves in their own national language.”
Since the launch about two years ago, over 40 Technical Talks have taken place. “In view of the great interest we’ve had, we’re now going to successively expand the program so that we can offer our customers an even more extensive service,” Wille states.
In September, for example, the sustainable production of PET bottles is on the agenda, with the focus on the EU’s Single-Use Plastics Directive and tethered caps.
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