M&S Food trials compostable paper fibre trays for ready meals

UK – Marks & Spencer (M&S) Food has launched a limited trial of compostable paper fibre trays for its ready meals, beginning with its popular Fiery Chicken Tikka Masala.

The move marks another step in the retailer’s ongoing effort to reduce plastic packaging and support sustainability goals.

The new tray, made from renewable, Forest Stewardship Council (FSC)-certified paper fibre, is both microwave- and oven-safe.

It features a thin plastic lining that does not need to be removed before recycling, making it easier for consumers to dispose of responsibly at home.

Developed in partnership with food manufacturer 2 Sisters Food Group (2SFG) and packaging firm Graphic Packaging International (GPI), the initiative aims to collect consumer feedback on the new format before broader rollout.

This trial aligns with M&S’s wider ‘Plan A’ strategy, which targets net zero across its operations and supply chain by 2040.

Having already surpassed its 2024–25 goal of removing 75 million units of plastic, M&S is now aiming to eliminate one billion units of plastic packaging by the end of the 2027–28 financial year.

By March 2025, the company had already cut 500 million units from its supply chain.

“Our Plan A roadmap focuses on becoming a net-zero business by 2040, and we’re always exploring new ways to make significant progress,” said Andrew Clappen, M&S Food’s Technical Director.

“We know customers care deeply about reducing plastic, and this trial shows our commitment to finding innovative solutions that make recycling easier and more accessible.”

Clappen added that sustainability remains a core element of M&S’s value promise, reinforcing customer trust in the brand’s efforts to make everyday shopping more environmentally responsible.

Starbucks rolls out eco-friendly takeaway cup in Europe

In related news, Starbucks has introduced a new eco-friendly white takeaway cup in select European markets.

Designed with a mineral-based liner instead of plastic, the updated cup is both home-compostable and compatible with recycling systems.

The new packaging also features lids made from plant-based fibres, replacing traditional plastic versions. Despite these material changes, the appearance of the cup remains unchanged to maintain brand familiarity.

Production is taking place at a facility in Ystrad Mynach, Caerphilly, Wales, using wood fibres sourced from sustainably managed forests in Northern Europe.

The proprietary coating technology was developed in Brescia, Italy, through a collaborative innovation effort.

The cups have already launched in Hungary and Spain, with further expansion planned across Austria, France, Germany, Italy, Sweden, and Switzerland this month. Stores in the UK and Ireland are expected to adopt the new packaging later in the year.

“Our hot cup solution is the first large-scale application of this emerging technology,” said Duncan Moir, President of Starbucks EMEA.

“It provides customers with a widely recyclable and home-compostable option when a reusable cup isn’t available. We’re proud of our team’s innovation and excited to see the positive impact across Europe.”

The initiative supports Starbucks’ global efforts to meet stricter waste and packaging regulations while advancing sustainability in everyday operations.

Subscribe to our email newsletters that provide busy executives like you with the latest news insights and trends from Africa and the World. SUBSCRIBE HERE