Nestlé debuts edible fork for Maggi cup noodles, Nutella unveils limited-edition iconic landscape jars

INDIA – In an effort to promote sustainability, Nestlé has launched a limited-edition plant-based fork for Maggi cup noodles in India.

Developed in collaboration with a local startup, the fork is made from wheat flour and salt. Nestlé’s food science and packaging experts at their R&D center in India ensured that the fork maintains the desired functionality while preserving the nutritional values and taste of the noodles.

This innovation aligns with Nestlé’s commitment to reducing plastic use in packaging. The company is redesigning accessories like straws, cups, and cutlery to simplify packaging materials, scale reusable and refillable systems, and explore alternative packaging materials across product categories.

Gerhard Niederreiter, head of Nestlé’s Institute of Packaging Sciences, stated, “At Nestlé, we continuously explore different types of sustainable packaging solutions that ensure food safety, consumer experience, and product quality.

“Our packaging experts have developed a unique alternative fork based on our expertise in food-grade packaging materials and design.”

Antonia Wanner, group head of ESG Strategy and Deployment, added, “Reducing packaging and designing packaging for recycling are key pillars of Nestlé’s sustainability commitments. Our teams are exploring novel materials and cutting-edge technologies for packaging solutions that protect the food inside and are good for the planet.”

In addition to the edible fork, Nestlé is piloting a patented paper scoop for adult milk powders in China, aiming to eliminate plastic use in this packaging design.

By 2021, Nestlé had already replaced 4.5 billion plastic straws globally with paper straws and continues to innovate with recyclable straws and non-plastic coatings for paper cups to resist hot beverages.

These initiatives underscore Nestlé’s commitment to reducing virgin plastic usage by incorporating less plastic, recycled plastic, and plastic alternatives in their packaging.

Nutella’s limited-edition iconic landscape jars

Meanwhile, Nutella, the beloved hazelnut cocoa spread, is marking its 60th anniversary with a tribute to India’s rich landscapes.

Nutella has introduced limited-edition jars featuring iconic landscapes from 10 states: Punjab, Kashmir, Uttar Pradesh, Maharashtra, Goa, Karnataka, Rajasthan, Tamil Nadu, Kerala, and West Bengal (Darjeeling).

These landscape jars aim to inspire consumers to appreciate and celebrate India’s natural beauty. They also highlight the spread’s versatility by pairing it with famous local foods from each state, such as Kerala’s Appam, Goa’s Poie, Kashmir’s Bakarkhani, and Rajasthan’s Khooba roti. Each jar combines the scenic beauty and the unique taste of local cuisine with Nutella.

Zoher Kapuswala, Marketing Head at Nutella, Ferrero India, remarked, “Food and landscapes form a distinctive identity.

To make our 60th-year celebrations more memorable, we have brought these special landscape jars to blend food and iconic landscapes. We hope these jars help consumers appreciate India’s beauty and enjoy Nutella with their favorite local foods.”

As part of the celebration, Nutella encourages consumers to try these local recipes at home, accessible via a QR code on the landscape jars.

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