UK – STORMBRANDS has developed a dynamic packaging system for Tropicana’s latest product, Tropicana Kids Smoothies, targeting young consumers.
The design agency has worked with Tropicana for over five years and was recently tasked with creating a playful, optimistic, and distinctive brand identity to differentiate Tropicana Kids Smoothies from competitors.
The design needed to cater to parents and children by providing essential information about ingredients, nutrition, and sustainability for parents while offering children an engaging design.
The result is a well-considered approach that effectively balances the needs of parents and the desires of children, making Tropicana Kids Smoothies an attractive choice that also aligns with Tropicana’s iconic brand identity.
Creative director at Stormbrands, Zoe Phillipson said, “We’ve created a brand architecture and packaging system that’s strongly aligned to Tropicana’s iconic core identity, which is synonymous with quality, taste and natural fruit.
“But we have also developed a new system that has appeal and credibility as a range purchased by parents but child-focused range. It perfectly accommodates the needs of both.”
New pack design for Islands8 Maltese gin by Bluemarlin
Meanwhile, Maltese gin Islands8 has relaunched its packaging with help from design agency Bluemarlin.
The agency’s solution was to focus on the brand’s craftsmanship, culture and natural beauty of Malta.
Bluemarlin wove these elements into the design, incorporating intricate details reminiscent of Maltese craftsmanship, including the ironwork and woodwork found all over the islands and the tile patterns that reveal so much about the history.
The label also subtly incorporates the Maltese cross, a symbol of the country’s heritage, in a way that honours tradition while embracing modernity. The terracotta and aqua colourway represents the sunny climate and impressive seascapes.
Recyclable pots for Tribe’s Protein Muesli
Tribe has launched a new protein muesli instant breakfast oat blend in Tesco, delivered in Greiner Packaging’s sustainable K3 pot.
The attractive designs feature mountain imagery and greenery, symbolizing the healthy options that Tribe is offering.
Rob Martineau, co-founder of Tribe, said, “We were attracted to using Greiner Packaging’s K3 packaging because of its impeccable recyclability and sustainability credentials.
“The lightweight PP cup is wrapped in a cardboard sleeve that can be easily separated, allowing for easy recycling.”
Rachel Sheldon, the Sustainability & Innovation Manager at Greiner Packaging UK & Ireland, expressed her satisfaction in assisting Tribe with the swift launch of their new Protein Muesli instant breakfast porridge pots to the market.
“Our recyclable K3 plastic-cardboard cup is a perfect fit for the brand, and we are proud to see the new tasty product on the shelf in Tesco nationwide,” she said.
Flora revamps its range of spreads with plant-based theme
Flora, the margarine and spreads giant, has redesigned its packaging to match the brand style of its dairy butter alternative, Flora Plant B+tter.
The entire Flora range has been brought together with a cohesive look, which draws inspiration from the natural and 100% plant-based ingredients used in the products.
All the recipes have been aligned to be made from 100% plant-based ingredients and are dairy-free and palm oil-free.
All Flora spreads will now be available in stores with a fresh new look. Each product will feature a bold and colorful palette, making it easier for consumers to choose their favorite spread.
Ian Hepburn, the marketing director for Upfield, the owner of Flora, stated, “Flora has been a kitchen essential in the UK since 1964, and throughout the past six decades, we have consistently strived to innovate and cater to the needs of our customers.”
“We have also been continuously working to deliver a fully plant-based range that is 100% dairy-free and even tastier. We are pleased to announce that Flora Buttery is now deliciously dairy-free.
“Our purpose is at the heart of everything we do, and we will continue to develop new products to further the Flora movement.”
