UK – Luxury skincare brand Germaine de Capuccini is marking its 60th anniversary with the introduction of its ‘Refill & Renew’ packaging.
This campaign emphasizes the brand’s commitment to sustainability and innovation. The brand’s renowned intensive moisturizers, which restore plumpness and hydration to all skin types, are now available as refills.
These refills nourish the skin and significantly reduce environmental impact, boasting a 95% reduction in plastic use, 50% less cardboard, 90% less waste, and a 97% decrease in electrical consumption.
Although the new refills are incompatible with all current cream pots, Germaine de Capuccini’s forthcoming containers will feature a removable middle to simplify the refill process.
In the interim, users can transfer the product manually or use the refill directly in existing jars. The Refill & Renew campaign also offers financial savings for customers, with a 20% cost reduction when purchasing refills
In addition to this initiative, Germaine de Capuccini has implemented numerous eco-friendly practices across its business.
Over the past two years, the company has redesigned products to reduce packaging weight by up to 80% in specific formats.
More than 75% of their products are now easily recyclable. The Timexpert Sun range exemplifies the brand’s dedication to the environment, featuring biodegradable ingredients and marine-safe sun protection filters.
As a pioneer in the skincare industry, Germaine de Capuccini proudly holds the CO2 Zero Project certification, affirming its commitment to compensating and reducing CO2 emissions.
Free The Birds transforms Skin Diligent’s branding
Epigenetic skincare specialist Skin Diligent has revamped its branding and packaging in collaboration with Free The Birds.
The new design highlights the brand’s focus on efficacy and improving skin health at a cellular level.
Skin Diligent’s new logo reflects the brand’s clean, quiet luxury. It uses an uppercase font and simple black-and-white shades to create impactful simplicity.
The logo is accompanied by the word ‘epigenetics’ to permanently associate the brand with its niche, emphasizing its expertise in this space.
Each product features a ‘dot cell matrix,’ where the dots become a distinctive visual language to tell the story of each product.
These cells are central to the design, visualizing the brand’s dedication to science and echoing chemical formulas and genetic mapping.
For each product, a single color is added to one of the dots within the individual matrix, enhancing the design’s uniqueness.
Nick Vaus, co-founder & managing partner at Free The Birds, stated, “In a crowded market, brands from luxury to masstige levels are continuously innovating to bring new ingredients and formulations to a highly discerning audience.
“We sought to inject a dose of Beautiful Thinking into Skin Diligent’s brand and its products, supporting the business in securing its leading status in the epigenetic space and achieving differentiation in design which does justice to its innovation.”
Tule Park, Co-founder at Skin Diligent, added, “We feel confident that our new branding and the design of our packaging, devised by the team at Free The Birds, truly help to achieve this. I’m very grateful for the care and diligence with which they approached our work together.”
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