MEXICO – Global coffee liqueur brand, Kahlúa, has revealed a vibrant new look, featuring a fresh label design, promoted by the renowned Hollywood actress, Salma Hayek Pinault.
The new design aims to attract the attention of home mixologists who want to add excitement to their living room, whether they are hosting fiestas or enjoying a solo soirée.
Craig van Niekerk, Global Vice President of Marketing for Malibu and Kahlúa, stated that the new bottle design is vibrant, warm, and optimistic, featuring bold colors and geometric patterns.
To showcase its ‘community camaraderie’, the ‘Coffee for Good’ has also been redesigned with a brand-new coffee roundel design.
To complement the Stir Up advertising campaign, Kahlúa has undergone a wardrobe change, revealing a sleek new look for its iconic brown bottle.
The updated label design pays tribute to Kahlúa’s Mexican heritage, which dates back to 1936, while maintaining its iconic yellow and red lettering. However, it adds a playful and contemporary twist.
The advertising campaign will start in the USA, Canada, China, and the Nordics in November, and in the UK in February. The redesigned bottles will be available on shelves in key retailers in the USA starting in November, and will later be rolled out in the UK, Canada, South Korea, China, and Australia in the coming months.
Alongside the new packaging, Kahlúa has also introduced a variety of new flavors and limited-edition releases. These variations include Kahlúa Salted Caramel and Kahlúa Espresso Martini, providing consumers with a broader range of options to choose from.
Lewis Moberly designs packaging for “The 25”
Meanwhile, Lewis Moberly has created the structural and brand design for The 25, a new addition to The Glenrothes rare whisky portfolio.
The design agency was tasked with designing The 25 bottle and gift carton. The main objective was to maintain the recognizable design of The Glenrothes bottle and showcase the quality of the whisky inside.
The straight neck is said to allow the liquid to pour more smoothly, while the Glenrothes Master Whisky Maker, Laura Rampling, lends her handwritten tasting notes to enhance the clear front label.
Lewis Moberly has designed a bespoke gift container that features a dual-layered turning cylinder that opens to reveal the whisky inside.
The secondary packaging was developed based on the principle of using only paper, card, and pulp-based materials.
Mary Lewis, the creative director at Lewis Moberly, said, “The 25 is a visual feast. From the gilded contours of the gift carton to the sensuous reveal of the bottle. A rich tactile experience.”
Wendy Espie, Global NPD Manager at The Glenrothes, added: ‘The 25 deserves a plinth on which to be presented. The cylindrical canister design by Lewis Moberly (a lovely metaphor for the casks in which the whisky has aged) provides exactly that.
“The contours on the outer pack are a nod to the location of our Rothes Estate in Speyside, whilst the twist playfully reveals the whisky inside. It’s always a pleasure to work with Mary and the wider Lewis Moberly team.”
