UK – Sprite is reintroducing its iconic ‘Obey Your Thirst’ campaign 30 years after its initial introduction in 1994.
The campaign features all-new creatives with NBA All-Star Anthony Edwards and Sha’Carri Richardson, the world’s fastest woman, marking Sprite’s first female athlete. It also includes new packaging.
The limited-edition packaging features four ‘Obey Your Thirst’ designs and an on-pack experience designed to inspire Sprite drinkers everywhere.
By scanning the QR code on the packaging, consumers can access ‘Obey Days,’ a digital hub featuring fashion, arts, music, entertainment, sports, and more.
Brian Rogers, senior director of brand marketing for Sprite North America, expressed excitement about reintroducing this timeless message to Gen Z, encouraging them to embrace their uniqueness and chart their path confidently.
Coca-Cola’s Tropico packaging redesigned by Coley Porter Bell
Meanwhile, Coley Porter Bell has redesigned packs for the French fruit drink brand Tropico, which the Coca-Cola Company owns.
The new visual identity aims to expand Tropico’s appeal to a Gen Z audience, coinciding with the run-up to the Paris Summer Olympics.
The updated brand identity features bespoke fruit illustrations to highlight Tropico’s refreshing taste, along with a simplified and modernized version of Tropico’s mascot, Coco the Parrot.
Slice Design creates packaging design for Tilly & Ted pet food
In another venture, Slice Design has created branding for premium pet food brand Tilly & Ted to engage a millennial audience with a visually distinctive and playful brand identity.
The packaging design for Tilly & Ted is not just about capturing pets’ unique personalities in light-hearted, quirky photo montages. It’s a strategic approach to engage consumers by providing an interactive way to showcase flavors and benefits.
Alan Gilbody from Slice Design emphasized the importance of capturing pets as integral family members with unique personalities, and the packaging design reflects this insight.
Elmwood works on Skittles pack design revamp
Skittles has made a significant announcement-a global brand refresh. This endeavor is a result of a fruitful collaboration with design consultancy Elmwood, known for its expertise in brand revamps.
The new packaging features fresh typography, unique quirks, such as an up flick on the letter K, and a vibrant reinterpretation of the brand’s signature twisted rainbow motif.
Elmwood aimed to make the Skittles brand more distinctive. Dynamic layouts capture a sense of movement, making it easier for consumers to identify their favorite ranges on the shelf.
Greg Taylor, ‘chief provocation officer’ at Elmwood, highlighted the focus on making the Skittles brand more recognizable and distinctive to consumers through the packaging upgrade.
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