New product launches: Freixenet unveils new identity, Rocol refreshes scrubs packaging, Nestlé Purina introduces pyramid-shaped cat food

UK – Design agency Hunt Hanson has crafted a fresh identity for Freixenet, reimagining the branding of its iconic Cordon Negro wine.

The rebrand aims to modernize and elevate the brand’s premium appeal, reinforcing the quality of its wines.

The new wordmark draws inspiration from the original Freixenet façade in Sant Sadurní d’Anoia, featuring elegant letterforms and a striking X element, symbolizing a bold, contemporary evolution of the brand.

Freixenet’s new packaging exudes sophistication with a sleek, modern aesthetic designed to encourage a reappraisal of both the brand and cava itself.

The revamped wordmark, now embossed on the bottle, enhances its premium feel, while a vertical ribbon elegantly denotes the wine variant. Additionally, the modernized crest seamlessly integrates the brand’s signature X icon.

Sergi Claramunt, International Marketing Innovation Director at Henkell Freixenet, commented, “The new design takes Freixenet to new heights as the premier choice in sparkling wine, capturing our exceptional quality and enabling us to reach new audiences with a standout style and the spirit of Alegría de la Vida.”

Rocol unveils sustainable packaging upgrade for scrubs

Global industrial products manufacturer Rocol has introduced a packaging refresh for its Scrubs product, reinforcing its commitment to sustainability.

The upgraded Scrubs bucket is now made from 30% recycled plastic and features a bold blue design. It also includes a dual-textured surface—an abrasive side to remove tough deposits without damaging surfaces.

Lisa Marholt, Product Manager at ITW Industrial Solutions, emphasized the importance of balancing sustainability with product effectiveness, “This packaging update is a key step in Scrubs’ commitment to the environment. While maintaining the ultra-effective wipes, we’ve modernized the packaging to align with our values.”

Nestlé Purina introduces gourmet revelations in pyramid-shaped packaging

Nestlé Purina Petcare Europe is launching Fine Cuts in Gelée, the latest addition to its Gourmet Revelations range, featuring a patented pyramid-shaped packaging design.

The 57g pots come in three flavors—Chicken, Salmon, and White Fish—available in multipacks of two, four, and 48.

The product’s unique shape is based on behavioral studies commissioned by the brand, which found that the jelly pyramid encourages natural wide bite/lick-chew behaviors in cats.

The ‘easy-release’ packaging eliminates the need for cutlery and prevents spillage, offering convenience to pet owners seeking a premium feeding experience.

Rossana Regalia, European Marketing Manager for Gourmet, stated, “Our patented packaging design is truly unique in the category, offering a premium serving experience that allows pet owners to pamper their feline companions.”

The new product is rolling out across multiple European markets, including Italy, France, the UK, Germany, Spain, Switzerland, Poland, Portugal, Ireland, Belgium, the Netherlands, Austria, Czech Republic, Greece, Slovakia, and Malta.

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