USA – American company that specializes in container glass products, O-I Glass has partnered with FX Matt Beverage Company to introduce glass packaging innovation and accelerates the speed to market for the Drinktainer®.
Under the co-packing partnership between both the beverage sector firms, brands will get the opportunity to innovate with Drinktainer through streamlined co-packing operations
O-I North America Marketing & NPD director Sarah Brennan said: “FX Matt is the ideal co-packing partner, bringing experience, know-how and speed to market for brands seeking to leverage the superior design and sensory benefits of Drinktainer for their beverages.”
Drinktainer has a wide-mouth aperture, which closes the gap in getting the best drinking experience while using glassware, the glass products manufacturing firm said.
Consumers loved the luxury look and consumption experience of the Drinktainer and compared it to drinking from a glass 61% of the time, according to recent market research.
Additionally, the 42mm RipCap offers a special opening procedure that works with most carbonated drinks and produces a pleasant pop of freshness.
With Drinktainer’s distinctiveness, companies can stand out on the shelf among today’s ever-more-commoditized packaging, O-I Glass claimed.
FX Matt Beverage Company president & CEO Fred Matt added: “In our 135-year history, we have thrived by going to market with new and innovative beverages and packages that delight our customers and our consumers.
“We look forward to building Drinktainer into a premium ‘must have’ beverage container with O-I.”
O-I Glass is a producer of glass bottles and jars that are pure and recyclable. The company has 24,000 people across 69 sites in 19 nations all around the world.
In April this year, the glass products maker began the construction of its advanced greenfield glass plant in Bowling Green, Kentucky, US.
The facility is the first O-I facility purpose-built to leverage the company’s MAGMA technology. The new technology is designed to offer flexible, modular glass production while minimizing its environmental footprint.
Facilities built for MAGMA will feature a smaller melter and will be constructed using more sustainable methods and materials.
MAGMA technology will enable advanced technologies, including ULTRA light-weighting potential, on-off capability, and can include feed-forward and feed-back control loops to promote premium quality glass.
The company notes that the facility’s proximity to key customers will reduce logistics and further enhance its customer service, flexibility, and sustainability.
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