USA – Recycling technology firm, Olyns has announced a partnership with Screenverse Inc., that will enable media buyers to find and purchase ads on the Olyns media network in highly trafficked DMA’s including the Bay Area, Los Angeles and Atlanta.
Olyns’ recycling reverse vending machine (RVM) Cubes function as a retail media network, providing advertisers with 55-inch HD video displays and consumers with convenient container recycling, the company says.
Through the Olyns network, brands can engage with their customers at the entrance of popular retailers, aligning with a sustainable media platform that contributes to plastics circularity.
The company says its mission is to put Cubes in places people go daily, such as grocery stores, drugstores, shopping malls and gas stations, and to leverage location, design, cash rewards and game theory to encourage repeat visits and transform recycling into part of people’s daily routines.
By partnering with Screenverse, the Olyns inventory will be available on media platforms such as Vistar, Place Exchange, Hivestack and Broadsign Reach.
Programmatic sales will occur through Open Direct, Open Exchange and Private Marketplaces, the company says.
“By advertising on the Olyns network, our clients are able to align their brands with sustainability in a highly visible way,” said David Weinfeld, CEO of Screenverse, New York City.
“We are thrilled to partner with an innovative company that meaningfully engages customers at the prized front entrance of retailers while making recycling more accessible, convenient, and practical nationwide.”
Olyns says its advertising-driven business model delivers value to site partners, brands and people.
Retail partners gain foot traffic, a share of revenue from ad sales and a turnkey recycling solution; advertisers engage consumers in-store, enhance their sustainability credentials and build customer loyalty; and customers gain access to convenient recycling, bottle deposit redemptions in “bottle bill” states and rewards.
“We’re on a mission to change people’s perceptions of recycling,” adds Philip Stanger, co-founder and CEO of Olyns.
“Our partnership with Screenverse continues our momentum as we build a 21st-century recycling network to change consumer recycling habits and enhance the commercial interests and sustainability profile of our brand and location partners.”
Meanwhile, in May, Olyns secured US$4 million in a Series A funding round to accelerate AI-powered recycling tech.
Led by Vanedge Capital, the funding aims to facilitate AI innovations in Olyns solutions, which include Olyns Cubes, automated recycling stations that double as media and advertising hubs.
The Cubes use AI to identify recycled items and can provide data and insights on recycling patterns and consumer habits, including brand-related metrics.
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