Rawson Print & Packaging acquires IntoPrint to enhance Australian print capabilities

AUSTRALIA – Rawson Print & Packaging has acquired Sydney-based IntoPrint, expanding its footprint in Australia’s commercial print market. 

The transaction builds on Rawson’s recent integration of Megacolour and marks a shift from its core packaging focus toward broader print services.

Both companies bring decades of experience to the table. IntoPrint operates from facilities in Sydney’s west, specializing in high-volume commercial printing with a emphasis on digital and offset technologies. 

Rawson, headquartered in Melbourne, maintains a strong hold on packaging production while now incorporating IntoPrint’s client base, which includes major retailers and marketing firms.

Directors Grant Regan and Tony Perini from IntoPrint will stay on board, overseeing day-to-day operations. 

According to Rawson officials, the acquisition adds specialized equipment, such as advanced UV curing systems, to the group’s arsenal, allowing for quicker job completions without compromising output standards.

Lachlan Finch, a director at Rawson, expressed enthusiasm about the merger. 

He stated that the combined entity would leverage shared expertise to offer more streamlined printing options for clients across sectors like retail and events.

Andrew Price, managing director of Rawson, highlighted the employee retention aspect. 

He noted that most of IntoPrint’s 45-strong workforce would remain, preserving institutional knowledge and supporting stable service delivery. 

Price added in a statement that the deal reaffirms dedication to clients amid shifting industry demands, with investments in staff training to handle increased workloads.

To accommodate the growth, Rawson plans to shift to a six-day, 24-hour production schedule at key sites. 

This adjustment aims to lift overall capacity by 30%, cutting average turnaround from five days to under three for standard runs. 

Customers can expect broader service menus, including hybrid packaging-print jobs that blend commercial flyers with custom boxes.

The integration process, set to wrap up by early next year, involves joint teams auditing workflows for overlaps. 

Rawson estimates the deal’s value at around US4.5 million, funded through internal reserves and a short-term line of credit. 

This keeps debt levels manageable while funding upgrades like automated finishing lines.

In parallel developments, the Australian packaging sector sees rising interest in eco-materials.

Recent data from industry trackers show a 15% uptick in demand for recycled-content prints, driven by retailer mandates for greener supply chains. 

Rawson intends to apply IntoPrint’s agile setup to pilot sustainable inks in upcoming projects, targeting a 20% reduction in virgin plastic use by mid-2026.

Such consolidations help smaller operators navigate rising raw material costs, which have climbed 12% year-over-year due to global supply disruptions. 

By merging resources, firms like Rawson gain leverage in sourcing sustainable substrates at lower rates.

Price commented that the expanded scale would enable deeper dives into client-specific needs, from short-run prototypes to large-scale campaigns. 

The company projects a 25% revenue bump in the commercial segment within the first full year post-acquisition.

Overall, the IntoPrint deal positions Rawson to serve a more diverse clientele while upholding commitments to timely, high-quality deliverables. 

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