UK – Reelables has announced the launch of its groundbreaking active Bluetooth 4”x 8” shipping label, revolutionizing cargo tracking in the supply chain.

This innovative label empowers logistics providers, cargo forwarders, manufacturers, and retailers to trace cargo seamlessly without the need for extra software integration.

The company initially introduced its Bluetooth label in 2019, pioneering the market with its unique print-to-activate Bluetooth labels.

These labels track crucial data such as cargo arrivals and departures from facilities, cargo contents on trucks, and even when individual pieces of a shipment diverge.

The latest offering from Reelables is the 4” x 8” active Bluetooth shipping label, a game-changer for cargo forwarders.

With this new label, cargo forwarders can simply print their regular shipping labels, seamlessly integrating Bluetooth tracking. The tracking reference is automatically extracted and linked to the physical label via the Cloud.

According to Reelables, cargo forwarders can now print smart trackable shipping labels for every piece of cargo, eliminating the need for standard shipping labels throughout the day.

This integration occurs without disrupting existing workflows, ensuring that cargo can be traced through the supply chain effortlessly, without matching shipments to tracking devices.

Brian Krejcarek, CEO and co-founder of Reelables, expressed enthusiasm about the new Bluetooth label: “We are excited to officially launch this new version of our Bluetooth label, which consolidates the shipping label and tracking device into one standard 4” x 8” label that goes directly onto cargo.

“Our customers get real-time visibility at a piece level throughout the supply chain, all part of a standard shipping label.”

In addition to the Bluetooth label, Reelables also introduced a printable 5G label solution in January.

Designed to connect to a cellular network, these labels generate accurate product data and track products across the supply chain, making them ideal for high-value, time-critical shipments.

Using a reel-to-reel, thin-film manufacturing process, these labels feature ultra-thin and cost-efficient wireless circuits, enabling real-time tracking of piece-level items without disrupting existing workflows.

With their thin and flexible design, these labels can be printed on in thermal barcode printers like ordinary labels, seamlessly integrating into existing workflows and processes with no additional training required.

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