Epson launches comprehensive circular leasing initiative for tech accessibility

JAPAN – Epson has introduced a new leasing program in collaboration with BNP Paribas Leasing Solutions to expand access to its full range of technologies for major corporate and public sector clients. 

The initiative covers everything from printing and scanning devices to projectors, retail systems, industrial printers, and collaborative robots. 

Under this model, Epson maintains ownership of the equipment at the end of each lease term, allowing the company to refurbish, reuse, or recycle the products in a controlled process.

This approach supports Epson’s efforts to extend product lifecycles and cut down on waste. Returned items avoid unregulated resale channels or improper disposal, feeding directly into the company’s manufacturing loop. 

Customers gain from bundled services, including fleet oversight, upkeep, and repairs handled by Epson’s network of partners. 

Integration via Epson’s open API connects these tools to external management systems for smoother operations.

Rob Clark, COO of Epson Europe, described the program as a key step forward. He noted that it addresses large customer needs with a more affordable entry point, freeing organizations from large initial outlays to adopt current innovations.

From the financial side, the leasing structure provides steady monthly expenses, better cash management, and adaptable terms to match business demands. 

This setup arrives amid a push in the tech sector for models that prioritize resource efficiency.

For instance, a recent development in the region saw Saudi Aramco and Circular Economy Technologies launch a US$150 million fund in September 2025 to advance circular practices across industries, including tech hardware recovery. 

The fund targets projects that recover and repurpose end-of-life equipment, creating jobs and reducing landfill contributions by an estimated 20% in participating facilities.

Richard Wells, head of market development at Epson Europe, explained that the company’s in-house production sites already handle innovation and assembly. 

By keeping products in-house post-lease, Epson stretches material use and lowers ecological footprints through targeted recovery efforts.

Pascale Favre, managing director of the technology and lifecycle solutions at BNP Paribas Leasing Solutions, expressed enthusiasm for the partnership. 

She highlighted how such financing eases entry to advanced tools while aiding risk control and eco-conscious operations, paving the way for forward-thinking resource strategies.

The program rolls out initially in Europe, with plans to extend to Middle East and African markets by mid-2026, where demand for sustainable tech solutions grows. 

Early adopters report up to 30% savings on capital costs compared to outright purchases. 

This move fits into broader industry shifts, as seen in the Aramco fund’s emphasis on scalable recovery systems that could integrate with leasing returns for even greater impact.

Overall, the initiative equips organizations with cutting-edge tools without ownership hassles, while channeling used assets back into productive cycles. 

Epson anticipates handling thousands of units annually through this system, contributing to a reduction in raw material needs by promoting reuse over new production.

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